I
Example H2
h3
Example H3
II
Example H4
h5
Example H5
III
Example H6
Let's Talk

What’s the difference between UX and UI design?

Last Updated

October 28, 2025

I
Example H2
h3
Example H3
II
Example H4
h5
Example H5
III
Example H6
Let's Talk

UX vs UI Design Excellence and Integrated Website Development

UX (User Experience) design focuses on user interaction and navigation efficiency while UI (User Interface) design addresses visual aesthetics and interface clarity, both essential for successful website development that combines functional usability with visual appeal for optimal user engagement.

Design integration includes user journey optimisation, visual excellence, and strategic alignment that creates websites delivering exceptional user experience while supporting business objectives and conversion goals through comprehensive design approach.

User Experience (UX) Design and Navigation Optimisation

UX design includes user journey mapping, navigation efficiency, and interaction optimisation that ensures users reach important pages through logical pathways while minimising friction and supporting conversion objectives through strategic user experience planning.

User Interface (UI) Design and Visual Excellence

UI design includes visual aesthetics, interface clarity, and design consistency that creates clean, readable interfaces while supporting brand presentation and user engagement through professional visual design and strategic interface development.

Visual excellence includes aesthetic design, brand consistency, and interface clarity that enhances user experience while supporting business objectives through professional visual presentation and strategic design implementation.

UX vs UI Design Elements
  • UX design focus: User interaction, navigation efficiency, and journey optimisation for conversion success
  • UI design focus: Visual aesthetics, interface clarity, and design consistency for professional presentation
  • Integration approach: Combined UX and UI excellence for comprehensive website development
  • Business alignment: Design strategies that support business objectives and conversion goals
  • User engagement: Optimal experience through functional usability and visual appeal

Strategic User Journey Mapping and Conversion Optimisation

User journey optimisation includes pathway analysis, navigation streamlining, and conversion enhancement that ensures users efficiently reach revenue-generating pages while supporting business objectives through strategic UX design.

Conversion optimisation includes user flow analysis, friction reduction, and strategic pathway design that maximises conversion potential while ensuring optimal user experience and business objective achievement.

Visual Aesthetics and Interface Clarity

Interface design includes visual hierarchy, readability optimisation, and aesthetic excellence that creates engaging user interfaces while supporting brand presentation and user satisfaction through professional UI design.

Aesthetic excellence includes design consistency, visual appeal, and interface clarity that enhances user engagement while supporting business credibility and professional presentation through strategic visual design.

Integrated Design Approach and Comprehensive Excellence

Design integration includes UX and UI coordination, comprehensive planning, and strategic alignment that creates websites delivering both functional excellence and visual appeal for optimal user engagement and business success.

Comprehensive excellence includes user experience optimisation, visual design quality, and strategic integration that ensures website development supports business objectives while providing exceptional user experience through integrated design approach.

Business Objective Alignment and Strategic Success

Strategic alignment includes business goal integration, conversion optimisation, and user experience excellence that ensures website design supports business objectives while providing optimal user engagement and competitive advantage.

Business success includes conversion enhancement, user satisfaction, and strategic positioning that supports business growth while ensuring website development delivers measurable results through integrated UX and UI excellence.

Ready to leverage integrated UX and UI design excellence for comprehensive website development that supports business objectives while delivering exceptional user experience? We integrate UX navigation optimisation with UI visual excellence in every project, ensuring websites provide both functional efficiency and aesthetic appeal that supports conversion goals and business success through strategic design integration.

Similar FAQs

How do you develop creative assets for paid ads?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

We start with research, understanding your brand, audience, and competitors. Our team develops messaging, visuals, and ad formats tailored to each platform. We use a mix of copywriting, design, and video to create ads that stand out and drive action.

Creative is tested and refined based on performance data, ensuring your ads stay fresh and effective.

Learn More
What types of content do you create?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

We have in house services for copywriting, design and video production as well as a network of specialists for high end photography and full ad video production. Each type is chosen based on your goals and audience preferences. Our team blends creativity and SEO best practice to deliver content that performs.

Learn More
What is website design and development?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Website design and development is the process of planning, creating, and launching a website that represents your brand and achieves your goals. It covers everything from user experience (UX) and visual design to coding, testing, and launch. We build modern, scalable websites that look great and convert visitors into customers.

Learn More
How do you ensure my website is mobile-friendly and accessible?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

We design every site to be fully responsive, so it looks and works great on all devices. We also follow accessibility best practice, making sure your site is usable for everyone, including people with disabilities. This includes clear navigation, readable fonts, and proper colour contrast.

Learn More
How does Figma improve collaboration between designers and developers?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma bridges the design-development gap through real-time collaboration and specialized tools that ensure seamless handoff and implementation of design work.

Collaboration features include:

  • Real-time editing allowing multiple team members to work simultaneously
  • Dev Mode providing developers with code snippets and specifications
  • Design systems that maintain consistency across design and code
  • Version control and commenting for clear communication
  • Live prototypes that developers can inspect and interact with
  • Asset export in multiple formats for immediate implementation

Our website design and development service leverages Figma's collaborative features to ensure smooth project delivery and maintain design integrity throughout development.

Learn More
What are the key differences between Figma and other design tools like Sketch or Adobe XD?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma stands out through its cloud-based architecture and comprehensive collaboration features that make it superior for team-based design work and modern product development.

Key advantages over alternatives:

  • Cloud-based platform accessible from any device or operating system
  • Real-time multiplayer collaboration vs single-user editing
  • Integrated developer handoff tools and code generation
  • Built-in whiteboarding (FigJam) and presentation tools
  • AI-powered design assistance and automation features
  • No need for separate prototyping tools or plugins

We choose Figma for our design projects because it enables seamless collaboration with clients and ensures consistent design implementation across all team members.

Learn More
How does Adobe Photoshop compare to Figma for design work?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma excels at UI design and collaboration, while Photoshop dominates complex image manipulation and photo editing. Both are essential but serve different purposes in professional workflows.

Learn More
How do you use Figma's AI features for faster design workflows?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma's AI capabilities accelerate design workflows by automating repetitive tasks and generating initial concepts that designers can refine and customise. Our design team uses these AI features to accelerate initial concept creation while maintaining the creative control needed for high-quality, custom designs.

Learn More
What is Figma Dev Mode and how does it help with design handoff?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Dev Mode is Figma's dedicated workspace for developers that provides everything needed to translate designs into code accurately and efficiently. We use Dev Mode to ensure pixel-perfect implementation and reduce back-and-forth between design and development teams, resulting in faster project delivery.

Learn More
How do you integrate Adobe Photoshop into modern marketing workflows?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Integrating Photoshop into modern marketing workflows requires strategic coordination with other design tools and platforms to maximize efficiency while maintaining creative quality. The key is treating Photoshop as part of a larger creative ecosystem rather than a standalone tool.

Integration strategies include:

  • Asset creation in Photoshop with export to collaborative platforms
  • Integration with Creative Cloud for seamless file sharing
  • Workflow coordination between Photoshop and web design tools
  • Version control and approval processes for complex image work
  • Automated export and optimization for different marketing channels
  • Team collaboration through Creative Cloud Libraries and shared assets

We integrate Photoshop with Figma workflows and team communication systems to ensure complex image work enhances rather than delays our ongoing client projects.

Learn More
How do you build and maintain design systems in Figma?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma's design system features enable teams to create scalable, consistent design languages that maintain brand integrity across all digital products and marketing materials. Our design and development team creates comprehensive design systems that ensure brand consistency across all client touchpoints while enabling rapid scaling of marketing materials and digital products.

Learn More
What does Figma cost and which plan should you choose?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma offers flexible pricing tiers from free to enterprise, making it accessible for individual designers and scalable for large organisations with advanced collaboration needs. Free plan supports up to 3 files, while Professional plans start at £10/month per editor with unlimited files and advanced features.

Learn More
How do you use FigJam for marketing strategy and brainstorming sessions?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

FigJam transforms marketing strategy sessions through collaborative whiteboarding that enables teams to visualise ideas, map customer journeys, and plan campaigns effectively. We integrate FigJam into our strategy consulting process to ensure all stakeholders align on marketing objectives and creative direction before execution begins.

Learn More
How do you integrate Figma with other marketing and development tools?
App Webflow Template - Black Zero - Created by Wedoflow.com and Azwedo.com

Figma's extensive integration ecosystem connects design workflows with project management, development, and marketing tools for seamless team collaboration. We connect Figma with ClickUp and other tools using Zapier automation as part of our technical infrastructure to create efficient design-to-delivery workflows.

Learn More

Linked Case Studies

100% mobile responsive design implementation

•

October 28, 2025

Sector7 Website Redesign & Rebranding
Complete digital transformation delivering 58% increase in organic traffic through strategic website redesign and modern UX implementation

Still have questions?

Can’t find the answer you’re looking for? Chat to our friendly team.

Messsge Us Here