How do you use Google Gemini in your work?
We use Gemini in a few places, mostly inside tools we host, and a person checks the result each time: Summaries of one visitor's trail in our client journey analysers. An optional step in the TechStack Analyser that checks detections and writes company summaries (switched off in the deployed version). Notes on some calls in Google Meet. On one client's website, a person on their team has also made hero images with it by hand in the Gemini app. We're piloting its image model in our own ad studio.
Journey analysers
Gemini reads one visitor's stored trail and writes a short summary. The analysers call it through Vertex AI on a billed Google Cloud project, not a free key.
TechStack Analyser
Gemini is an optional step here: it checks borderline detections and writes a short company summary from the site. That smart analysis is switched off in the deployed version.
Images
On one client's website, a person on their team makes hero images for CMS pages in the Gemini app by hand, compresses them and puts them on draft pages. In our own ad studio we're piloting Gemini's image model, with a cap on images and a person checking each one. We haven't used it for live client ads.
Call notes
On some calls we turn on Gemini's notes in Google Meet. Read more on our Gemini page.
Also worth asking
Other answers about the same tools.
What is content and SEO, and why does it matter?
Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.
How do you develop a content strategy for my business?
We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.
How do you optimise content for search engines?
We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.
What makes Pacing.Agency’s approach to content and SEO different?
We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.
Does Google Gemini cost extra if you already use Google Workspace?
Often not. Google has included Gemini in Workspace Business and Enterprise plans since January 2025 (check Google's Workspace pricing page), with no add-on to buy. Building Gemini into your own tool is separate and is billed by use.
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