Approach

Every business is different, so we always start with a conversation.

How we work
  1. 15 minA quick callYour goals, your numbers, and whether we're a good fit.
  2. 1 hourDiscoveryWhere you're losing enquiries, and what's already working.
  3. ThenA clear planPaid ads, a custom build or both, as a one-off project or ongoing.
About

We're a small London team of marketers, and we use AI to go faster.

About us
  • Cam BowenCam BowenCo-founder
  • Ben PowerBen PowerCo-founder
  • ElectraElectra
  • MahirMahir
  • NatashaNatasha
  • RahabaRahaba
  • ZobaerZobaer
  • EmilyEmily
FAQ answer

Is Google Gemini free with a Google Workspace account?

Short answer

It's included, not separate. Google has put Gemini into Workspace Business and Enterprise plans since January 2025, with no add-on to buy. Check Google's Workspace plans page for what your plan includes. The free Gemini API tier is a different thing, with limits. Google's pricing page says content sent on the free Gemini API tier can be used to improve its products, and content on the paid tier isn't.

1 min read

Gemini in Workspace

Google's January 2025 announcement said Gemini is included in Workspace Business and Enterprise plans without an add-on. On some calls we use it for notes in Google Meet.

The free API tier

Separately, Google offers a free tier of the Gemini API, with limits. Google's pricing page says content sent on the free Gemini API tier can be used to improve its products, and content on the paid tier isn't. Check which tier a tool uses before client data goes through it.

What to check

Plans and features change. Look at your own Workspace plan in the admin console before you rely on a feature. More on the Gemini page.

Similar questions

Also worth asking

Other answers about the same tools.

What is content and SEO, and why does it matter?

Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.

Read the full answer : What is content and SEO, and why does it matter?
How do you develop a content strategy for my business?

We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.

Read the full answer : How do you develop a content strategy for my business?
How do you optimise content for search engines?

We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.

Read the full answer : How do you optimise content for search engines?
What makes Pacing.Agency’s approach to content and SEO different?

We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.

Read the full answer : What makes Pacing.Agency’s approach to content and SEO different?
How do you use Google Gemini in your work?

We use Gemini in a few places, mostly inside tools we host, and a person checks the result each time:

  • Summaries of one visitor's trail in our client journey analysers.
  • An optional step in the TechStack Analyser that checks detections and writes company summaries (switched off in the deployed version).
  • Notes on some calls in Google Meet.

On one client's website, a person on their team has also made hero images with it by hand in the Gemini app. We're piloting its image model in our own ad studio.

Read the full answer : How do you use Google Gemini in your work?

Still have questions?Talk to us

Next step

Bring your numbers.

We'll tell you if the spend makes sense.

  1. A 15-minute callYour goals, your challenges, and whether we're the right fit.
  2. A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
  3. A concrete planAds, a custom build or both, as a one-off project or ongoing.
15 minutes · No pitch deck · A straight answer