Is Google Gemini better than ChatGPT for writing?
We haven't tested them side by side, so we won't say. What decides the quality is the brief and the edit. Our content is written to our own voice guide and a person reads it before it goes live.
Our answer
We haven't run a like-for-like writing test between Gemini and ChatGPT, so we don't claim one is better.
What decides the quality
- A clear brief: who it's for and what they should do next.
- Facts checked against your own records, not the model's memory.
- An edit by a person who knows your business.
Where we use Gemini
Inside some of our tools, for notes on some calls and in an image pilot in our ad studio, not for writing your copy. The list is on our Gemini page.
Also worth asking
Other answers about the same tools.
What is content and SEO, and why does it matter?
Content is everything your audience reads, watches or listens to. SEO makes it easy to find when someone searches, on Google and other search engines. Together they bring in people who are already looking for what you do.
How do you develop a content strategy for my business?
We start with who you need to reach and which searches matter, using your Search Console data first. Then we line up the content you already have against the customer's journey, mark the gaps and put the pieces that matter most into a content calendar. After that it's writing and checking what earns clicks and enquiries.
How do you optimise content for search engines?
We make each page answer the search as fully as it can, and link to the expert where we aren't one. Then we get the basics right (keywords, titles, headings, internal links) and check in Search Console what the page actually appears for. Underneath it all, we write for the reader.
What makes Pacing.Agency’s approach to content and SEO different?
We start with who you're trying to reach, using what Search Console and GA4 already show about your visitors, plus what you know about your market. We write for the reader first, then check Search Console and GA4 to see what's working.
How do you use Google Gemini in your work?
We use Gemini in a few places, mostly inside tools we host, and a person checks the result each time:
- Summaries of one visitor's trail in our client journey analysers.
- An optional step in the TechStack Analyser that checks detections and writes company summaries (switched off in the deployed version).
- Notes on some calls in Google Meet.
On one client's website, a person on their team has also made hero images with it by hand in the Gemini app. We're piloting its image model in our own ad studio.
Still have questions?Talk to us
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- A 15-minute callYour goals, your challenges, and whether we're the right fit.
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- A concrete planAds, a custom build or both, as a one-off project or ongoing.