LinkedIn

LinkedIn integrates seamlessly with CRM systems, marketing automation platforms, and sales tools to create comprehensive B2B workflows that connect professional networking with business outcomes.

Integration capabilities include:

• CRM synchronisation for lead management and sales follow-up
• Marketing automation platforms for nurturing LinkedIn leads
• Analytics tools for cross-channel attribution and reporting
• Sales Navigator for advanced prospecting and relationship building
• Email marketing platforms for multi-touch campaigns
• Zapier automation for workflow optimisation

We implement these integrations using Zapier automation and custom solutions as part of our technical infrastructure service for streamlined B2B marketing operations.

Successful LinkedIn advertising requires understanding the platform's professional context and avoiding consumer marketing tactics that feel out of place in a business environment.

LinkedIn ROI focuses on lead quality and customer lifetime value rather than volume metrics, reflecting the platform's B2B focus and professional audience engagement patterns.

LinkedIn advertising costs more than other platforms but delivers higher-quality leads, with typical costs ranging from £2-8+ per click and £15-50+ per qualified lead.

LinkedIn content marketing requires a professional, value-driven approach that positions your business as a thought leader while providing genuine insights to your network.

LinkedIn lead generation campaigns combine precise professional targeting with compelling business value propositions that address real challenges facing your target audience.

Our funnel management service includes LinkedIn campaign setup and optimisation for maximum B2B conversion rates.

B2B companies, professional services, and businesses targeting corporate decision-makers see the best LinkedIn results, particularly in consulting, technology, finance, and healthcare sectors.

LinkedIn transforms B2B marketing by providing direct access to decision-makers and professionals in a business-focused environment where they're actively seeking solutions and networking opportunities.

Key advantages for B2B marketing include:

• Precise targeting by job title, company size, and industry
• Higher-quality lead generation with professional context
• Thought leadership opportunities through content publishing
• Direct messaging capabilities to key decision-makers
• Advanced analytics for campaign optimisation and ROI tracking
• Professional networking that builds long-term business relationships

Our content and SEO service includes LinkedIn content strategy to establish your expertise and generate qualified leads through professional networking.

Paid search (like Google Ads) targets users actively searching for products or services, making it intent-driven. Paid social (like Facebook or Instagram ads) targets users based on interests, demographics, and behaviors, often reaching them earlier in the buying journey. Both have unique strengths—paid search captures demand, while paid social builds awareness and nurtures leads. We often recommend a mix for full-funnel impact.

Budgets for paid marketing vary based on your goals, industry, and competition. We work with clients of all sizes and can recommend a starting budget that fits your needs. The key is to start with a budget you’re comfortable with, then scale as you see results. We’ll help you maximize your return on every pound spent.

We run paid marketing campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and more. The right platform depends on your audience and goals. We’ll recommend the best mix for your business and manage campaigns across all relevant channels.

Paid marketing is suitable for most businesses looking to grow their audience, generate leads, or increase sales. If you want fast, measurable results and the ability to target specific audiences, paid marketing is a great fit. We’ll help you assess your goals, budget, and current marketing efforts to determine the best approach for your business.

Paid marketing refers to any digital advertising where you pay to promote your business, products, or services. This includes ads on Google, Facebook, Instagram, LinkedIn, TikTok and more. You set a budget, choose your audience, and your ads are shown to people who fit your criteria. The goal is to drive traffic, generate leads, or make sales.

At Pacing.Agency, we handle everything from strategy to creative to ongoing optimisation, so your ad spend works harder and delivers measurable results.