Google

Google offers essential tools for search, advertising, analytics, and business growth.

Google – The Hub of Digital Marketing

How Google Works: Google’s ecosystem includes Search, Ads, Analytics, and more. Marketers use Google to reach customers, measure performance, and optimize campaigns across channels.

Why It Matters: Google is foundational to digital marketing. Its reach, data, and tools help businesses of all sizes connect with customers and drive results.

All Tools

Empowering
Businesses:

Linked Services

Strategy
Paid Marketing
End-to-end paid campaigns that drive traffic, convert leads, and make your ad budget work harder. Watch as your ROAS grows.
Strategy
Funnel Management
Don't let your leads fall through the gapa. Complete funnel construction, design, and optimisation.
Content
Content & SEO
Strategic content and SEO to boost your Google rankings and build real authority.
Strategy
Strategy & Consulting
Big-picture thinking, sharp analysis, and a dash of confidence. Your business, but more tech (and smarter). We'll boost your ROI and ROAS.

Linked Case Studies

Successful investor portal platform migration

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October 28, 2025

Belrose Group: Complete Digital Transformation
Strategic website redesign with vertical-specific landing pages, paid advertising analysis, and streamlined MarTech stack migration
Comprehensive hearing aid landing page system

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October 28, 2025

Hear Me London: Complete Digital Transformation
End-to-end audiology practice digitalisation delivering custom booking system, paid advertising campaigns, and comprehensive tracking infrastructure
Enhanced brand credibility and professional appearance

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October 28, 2025

Sector7 Website Redesign & Rebranding
Complete digital transformation delivering 58% increase in organic traffic through strategic website redesign and modern UX implementation
The Therapy Lounge homepage
Strategic ad creation and ideation process

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October 28, 2025

The Therapy Lounge: Profitable Lead Generation
Delivering 3x ROAS through strategic Google Ads management and complex Meta retargeting funnels with custom therapy ad workarounds

FAQs

Some top answers to your top questions.

What are the latest Google algorithm updates affecting search rankings?
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Google continuously updates its search algorithms to improve user experience, with recent focus on helpful content, page experience, and AI-generated content quality. Our content and SEO service stays current with all Google algorithm changes, ensuring your website maintains and improves its search rankings through compliant optimisation strategies.

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What privacy changes is Google making and how do they affect marketing?
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Google is implementing significant privacy changes including third-party cookie deprecation and enhanced user consent requirements that fundamentally impact how businesses track and target customers. Our technical tracking service helps businesses adapt to these changes with server-side tracking and privacy-compliant measurement strategies.

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How do you optimize Google Business Profile for local marketing?
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Google Business Profile optimisation is crucial for local businesses to appear in local search results and attract nearby customers searching for their products or services. Our content and SEO service includes comprehensive Google Business Profile optimisation to maximise your local search visibility and customer engagement.

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What are the most important Google tools for small businesses?
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Small businesses can leverage several free and cost-effective Google tools to compete effectively with larger competitors and reach their target audience efficiently. Our strategy consulting helps small businesses prioritise and implement the right Google tools for maximum impact within their budget.

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Why is Google essential for digital marketing success?
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Google dominates the digital landscape with over 90% search market share and billions of daily interactions, making it the primary gateway for businesses to reach potential customers online.

Google's marketing ecosystem includes:

  • Search advertising through Google Ads with massive reach
  • Analytics and measurement tools for data-driven decisions
  • YouTube advertising for video marketing
  • Google Business Profile for local visibility
  • Tag Manager for tracking and conversion optimisation
  • Search Console for organic search optimisation

Our paid marketing service leverages Google's full ecosystem to maximise your digital marketing ROI and business growth.

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