Website & UX

The Website & UX category focuses on turning your website into your most powerful marketing asset. We share best practices in web design, user experience, and conversion rate optimisation to help you create a site that captivates and converts.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Frequently asked questions

Everything you need to know about the product and billing.

How do Google's marketing tools work together for better results?

Google's integrated marketing platform allows data and insights to flow seamlessly between tools, creating a comprehensive view of customer behaviour and campaign performance.

Key integrations include:

  • Google Ads and Analytics for conversion tracking and audience insights
  • Search Console and Analytics for organic search optimisation
  • Tag Manager connecting all tracking and measurement tools
  • YouTube and Google Ads for video advertising campaigns
  • Google Business Profile and Search for local marketing
  • Looker Studio for unified reporting across all Google platforms

Our technical tracking service ensures all Google tools work together seamlessly for comprehensive marketing measurement and optimisation.

How long until we see movement?

Channel work can start within the first weeks. Occupancy is a lagging number. The programme is framed around a 90-day installation and optimisation window, with ongoing management after.

How long does a clinic hearing assessment take?

Plan for a focused visit where your hearing levels and ear health are checked, then explained in plain English with a clear next step.

What does SEMrush cost and which plan should you choose?

SEMrush offers tiered pricing based on features and usage limits, with plans suitable for individual marketers, agencies, and enterprise organizations.

Pricing structure includes:

  • Pro plan (£96/month) for small businesses and individual marketers
  • Guru plan (£191/month) for agencies and growing businesses
  • Business plan (£377/month) for large agencies and enterprises
  • Custom enterprise solutions for high-volume users
  • Free tools available with limited functionality
  • Annual discounts available for long-term commitments

Our strategy consulting includes SEMrush plan selection and feature optimization to ensure you get maximum value from your investment.

How can Google Sheets integrate with other marketing tools?

Google Sheets serves as an excellent integration hub for marketing tools, centralizing data from multiple platforms including Google Ads, social media, CRM systems, and email marketing platforms for unified reporting dashboards.

Who is this not for?

Non-storage businesses, operators unwilling to fund media, or teams that want "posts and hope" without measurement.

How does Adobe Photoshop compare to Figma for design work?

Figma excels at UI design and collaboration, while Photoshop dominates complex image manipulation and photo editing. Both are essential but serve different purposes in professional workflows.

What is CRM and lead flow management?
CRM and lead flow management is about ensuring every lead is captured, tracked, and nurtured through your sales process. We integrate your website, CRM, and marketing tools so leads never fall through the cracks and your sales team always has the information they need.
How do you use FigJam for marketing strategy and brainstorming sessions?

FigJam transforms marketing strategy sessions through collaborative whiteboarding that enables teams to visualise ideas, map customer journeys, and plan campaigns effectively. We integrate FigJam into our strategy consulting process to ensure all stakeholders align on marketing objectives and creative direction before execution begins.

How do I know if my business needs funnel management?
If you’re generating leads but not seeing enough conversions, or if you’re unsure where prospects are dropping off, you likely need funnel management. Businesses of all sizes benefit from a well-structured funnel that guides users from first click to final sale. We’ll audit your current process and recommend improvements tailored to your goals.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Email us here