Website & UX

Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.

A marketing strategy is the big-picture direction, it's your goals, your brand positioning, and your approach. A marketing plan is the tactical execution -what you’ll do, when, and how. Both are essential, and we have project managers and big picture thinkers in house to help you with both.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

LinkedIn integrates seamlessly with CRM systems, marketing automation platforms, and sales tools to create comprehensive B2B workflows that connect professional networking with business outcomes.

Integration capabilities include:

• CRM synchronisation for lead management and sales follow-up
• Marketing automation platforms for nurturing LinkedIn leads
• Analytics tools for cross-channel attribution and reporting
• Sales Navigator for advanced prospecting and relationship building
• Email marketing platforms for multi-touch campaigns
• Zapier automation for workflow optimisation

We implement these integrations using Zapier automation and custom solutions as part of our technical infrastructure service for streamlined B2B marketing operations.

Adobe Photoshop operates on a subscription model with pricing from £9.98/month for the Photography Plan to £49.94/month for the full Creative Cloud suite. For marketing agencies handling professional visual content, the investment pays for itself through improved quality and capabilities other tools cannot match.

Webflow provides comprehensive SEO tools and automatically generates clean, semantic code that search engines love, making it easier to achieve high search rankings.

SEO features include:

• Clean HTML markup and semantic structure generation
• Automatic sitemap creation and robots.txt management
• Meta title and description optimization for every page
• Image alt text and structured data support
• Fast loading times and Core Web Vitals optimization
• 301 redirects and URL structure management

Our content and SEO service combines Webflow's built-in SEO capabilities with Google Search Console optimization for maximum search visibility.

Zapier pricing is based on the number of automated tasks (Zaps) that run each month, with plans ranging from free to enterprise levels based on your automation volume.

Plan considerations:

• Free plan includes 100 tasks per month (good for testing)
• Starter plan (£15/month) for 750 tasks with basic features
• Professional plans (£35-75/month) for higher volumes and advanced features
• Team and Company plans for collaboration and premium support
• Task usage varies by automation complexity and frequency

Our strategy consulting includes Zapier plan optimization to ensure you get the most value while managing costs effectively as your automation needs grow.

GTM triggers determine when tags fire, making them crucial for accurate event tracking including page view, click, form submission, scroll, custom event, and timer triggers for comprehensive user interaction measurement.