Website & UX

The Website & UX category focuses on turning your website into your most powerful marketing asset. We share best practices in web design, user experience, and conversion rate optimisation to help you create a site that captivates and converts.

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Frequently asked questions

Everything you need to know about the product and billing.

How do you create effective Meta advertising campaigns for e-commerce?
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Effective Meta e-commerce campaigns combine product catalog integration, dynamic remarketing, and conversion optimisation to drive sales across Facebook, Instagram, and Messenger. Our technical tracking service ensures proper Meta pixel implementation while our paid marketing service optimises campaigns for maximum e-commerce ROI.

How does ClickUp improve marketing team collaboration?
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ClickUp transforms marketing team collaboration by centralizing all project communication, task management, and file sharing in one platform, eliminating the chaos of scattered tools and email chains.

Key collaboration features include:

  • Real-time comments and @mentions on tasks and projects
  • Shared workspaces with customizable permissions
  • Integrated docs and wikis for campaign briefs and guidelines
  • Proofing tools for creative asset reviews and approvals
  • Time tracking for accurate project billing and resource planning
  • Custom workflows that match your team's processes

Our ongoing management service includes ClickUp setup and training to ensure your team maximizes these collaboration benefits from day one.

What privacy changes is Google making and how do they affect marketing?
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Google is implementing significant privacy changes including third-party cookie deprecation and enhanced user consent requirements that fundamentally impact how businesses track and target customers. Our technical tracking service helps businesses adapt to these changes with server-side tracking and privacy-compliant measurement strategies.

How often should I publish new content for SEO?
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Consistency is key. Most businesses benefit from publishing new content weekly or fortnightly, but the ideal frequency depends on your goals and resources. New content isn't only a new page, it's also updating old content. We’ll help you find the right balance to keep your site fresh and your audience engaged.

What should you do if your website receives a manual action in Search Console?
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Manual actions are Google penalties that significantly impact search rankings and require immediate systematic resolution including identifying issues, fixing problems, documenting changes, and submitting reconsideration requests for visibility restoration.

What is CRM and lead flow management?
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CRM and lead flow management is about ensuring every lead is captured, tracked, and nurtured through your sales process. We integrate your website, CRM, and marketing tools so leads never fall through the cracks and your sales team always has the information they need.
What are ClickUp's automation capabilities for marketing workflows?
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ClickUp's automation engine streamlines repetitive marketing tasks and ensures consistent processes across all your campaigns and projects. From task creation based on templates to automated status updates and recurring activities, these automations eliminate manual work and reduce human error.

Combined with Zapier, these automations can trigger actions across your entire marketing stack, ensuring nothing falls through the cracks in your campaign execution process.

What makes Google Gemini's 1 million token context window so powerful?
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Google Gemini's massive 1 million token context window through AI Studio represents a significant advantage over other AI platforms, enabling analysis and processing of extensive documents and complex projects in a single session.

What are the key Photoshop features that marketing teams should master?
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Marketing teams should focus on mastering Photoshop features that directly impact campaign quality, brand consistency, and efficient asset creation for various marketing channels.

Essential features for marketing include:

  • Layer management and non-destructive editing for flexible revisions
  • Selection tools and masking for precise image manipulation
  • Colour correction and adjustment layers for brand consistency
  • Smart objects and filters for scalable, editable effects
  • Export and optimization features for web and print delivery
  • Batch processing and actions for efficient asset creation

Our team training focuses on these core capabilities to ensure efficient delivery of content marketing assets while maintaining the professional quality standards that distinguish our work.

How do you develop a marketing strategy for my business?
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We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.

Still have questions?

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