Website & UX

The Website & UX category focuses on turning your website into your most powerful marketing asset. We share best practices in web design, user experience, and conversion rate optimisation to help you create a site that captivates and converts.

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Frequently asked questions

Everything you need to know about the product and billing.

What makes Pacing.Agency’s approach to content and SEO different?
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We blend data driven audience segmentation, our team of expert content creaters and your market knowledge to create content that resonates with your audience. If your audience engage and share that content, we know your site will rank. Build authority and trust in your space and clients will come.

How does Cursor's AI assistance improve development productivity?
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Cursor's AI transforms the development process by providing intelligent, context-aware assistance that understands your entire codebase and can generate, debug, and optimise code faster than traditional methods.

Productivity improvements include:

  • AI-powered code completion that understands project context
  • Natural language to code generation for complex functions
  • Intelligent debugging with AI-suggested fixes
  • Contextual chat about your codebase for instant answers
  • Automated refactoring and code optimisation suggestions
  • Multi-file editing and bulk code transformations

Our development team uses Cursor to accelerate website development and technical infrastructure projects, enabling faster delivery of custom marketing solutions for clients.

What does SEMrush cost and which plan should you choose?
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SEMrush offers tiered pricing based on features and usage limits, with plans suitable for individual marketers, agencies, and enterprise organizations.

Pricing structure includes:

  • Pro plan (£96/month) for small businesses and individual marketers
  • Guru plan (£191/month) for agencies and growing businesses
  • Business plan (£377/month) for large agencies and enterprises
  • Custom enterprise solutions for high-volume users
  • Free tools available with limited functionality
  • Annual discounts available for long-term commitments

Our strategy consulting includes SEMrush plan selection and feature optimization to ensure you get maximum value from your investment.

What are the limitations of SEMrush and when should you consider alternatives?
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While SEMrush is comprehensive, it has certain limitations and may not be the best fit for every business depending on specific needs, budget, and use cases.

Potential limitations include:

  • Higher cost compared to some specialized single-purpose tools
  • Data accuracy can vary by region and industry
  • Learning curve for new users with complex interface
  • Limited social media analysis compared to dedicated social tools
  • Some features may be overkill for small businesses
  • API limitations for custom integrations

Our strategy consulting helps evaluate whether SEMrush fits your specific needs or if alternative tools might provide better value for your marketing objectives and budget.

Why is Cloudflare essential for website security and performance?
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Cloudflare acts as a protective shield between your website and the internet, blocking threats while dramatically improving site speed and reliability for your visitors worldwide.

Core security and performance benefits:

  • Blocks 190 billion cyber threats daily across the global network
  • CDN acceleration reduces page load times by up to 50%
  • DDoS protection prevents website downtime from attacks
  • Web Application Firewall (WAF) stops malicious traffic
  • 99.99% uptime guarantee with enterprise-grade reliability

Our website development service includes Cloudflare setup and optimization to ensure every client site is fast, secure, and reliable from day one.

How do you use SEMrush for keyword research and content planning?
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SEMrush's keyword research tools provide comprehensive data on search volume, competition, and trends, enabling strategic content planning that targets high-opportunity keywords.

Keyword research process includes:

  • Discover high-volume, low-competition keyword opportunities
  • Analyze keyword difficulty and search intent
  • Identify related keywords and topic clusters
  • Research competitor keyword strategies and gaps
  • Track seasonal trends and search volume changes
  • Plan content calendars based on keyword opportunities

We integrate SEMrush keyword data with our content creation process and track performance using Google Search Console for comprehensive SEO strategy.

How much does Looker Studio cost and what are the limitations?
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Looker Studio is free to use for most marketing reporting needs, making it an excellent choice for businesses wanting professional dashboards without additional software costs. Limitations include connector-specific data refresh limits and some premium connectors requiring paid plans.

How do you support ongoing strategic consultation?
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We offer regular calls, fresh ideas, and honest feedback. We're not going to say yes to you because you want to hear it, we're going to give you our opinion based on experience and data.

You can reach out whenever you need advice or a sounding board. We want to be your long-term partner, helping you adapt and grow as your business evolves.

What impact do iOS updates have on Meta advertising and how do you adapt?
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iOS privacy updates significantly impact Meta advertising through reduced tracking capabilities, requiring strategic adaptations in campaign setup, measurement, and optimisation approaches. Our technical tracking service includes iOS-compliant Meta implementation and measurement setup to maintain campaign effectiveness despite privacy changes.

What are the performance benefits of using Stape for website speed?
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Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

  • Reduced JavaScript execution load in user browsers
  • Fewer HTTP requests from client-side tracking scripts
  • Optimized data processing on high-performance servers
  • Improved Core Web Vitals scores and page speed metrics
  • Better mobile performance and user experience
  • Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

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