Website & UX

Small businesses can leverage several free and cost-effective Google tools to compete effectively with larger competitors and reach their target audience efficiently. Our strategy consulting helps small businesses prioritise and implement the right Google tools for maximum impact within their budget.

Adobe Photoshop remains the industry standard because it provides unmatched depth and precision for professional image work that goes far beyond what's possible in other design tools.

Industry-leading capabilities include:

• Advanced layer management and non-destructive editing workflows
• Professional colour correction and calibration tools
• Sophisticated masking and selection capabilities
• RAW processing and professional photography workflows
• Extensive plugin ecosystem for specialized industries
• Pixel-perfect control for complex image manipulation

Our design team relies on Photoshop for all complex visual work in our website development and marketing campaigns. Read more about our Adobe workflow insights and how professional tools impact creative quality.

Meta uses auction-based pricing where costs depend on competition, targeting, and campaign objectives, with flexible budgeting options suitable for businesses of all sizes. Typical cost-per-click ranges from £0.20-2.00+ depending on industry, with minimum daily budgets of £1 per ad set.

Google Sheets is surprisingly powerful for marketing data analysis, going far beyond basic spreadsheet functions to become a comprehensive data platform for agencies and businesses.

Key capabilities include:

• Real-time data connections via APIs and add-ons
• Advanced formulas for campaign performance analysis
• Pivot tables for complex data summarization
• Custom dashboards with charts and visualizations
• Integration with Google Analytics, Google Ads, and other platforms

Our ongoing management service includes custom Google Sheets reporting dashboards that give you real-time insights into your marketing performance.

We have a thorough onboarding process to make sure we're completely clued up about your business and sector. We ask you to complete a questionnaire and depending on the project, we'll review your current marketing, website and analytics to create a tailored plan to deliver the results you're after.

We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.

Google Shopping campaigns showcase products with images and prices directly in search results, requiring Google Merchant Center and product feeds rather than keyword targeting.

They typically deliver higher conversion rates for e-commerce businesses compared to standard text ads.

Google dominates the digital landscape with over 90% search market share and billions of daily interactions, making it the primary gateway for businesses to reach potential customers online.

Google's marketing ecosystem includes:

• Search advertising through Google Ads with massive reach
• Analytics and measurement tools for data-driven decisions
• YouTube advertising for video marketing
• Google Business Profile for local visibility
• Tag Manager for tracking and conversion optimisation
• Search Console for organic search optimisation

Our paid marketing service leverages Google's full ecosystem to maximise your digital marketing ROI and business growth.

Slack transforms marketing agency operations by creating organized communication channels that keep client work, internal discussions, and project updates properly structured and accessible to relevant team members.

Communication improvements include:

• Dedicated channels for each client and project to maintain context
• Thread-based discussions that keep conversations organized
• File sharing and collaboration directly within conversations
• Integration with project management and marketing tools
• Searchable message history for quick reference and knowledge sharing
• Video calls and screen sharing for complex discussions

Our team uses Slack to coordinate ongoing client management and ensure seamless collaboration across all strategy and execution phases.

Cursor prioritises code security and privacy through careful AI model design, data handling practices, and user control over what information is shared with AI systems. For our technical infrastructure projects, we configure Cursor with appropriate security settings to ensure client data and proprietary code remain protected while still benefiting from AI assistance.