Customer Journey

We start by understanding your sales process, customer journey, and business goals. Then, we configure the CRM to match your workflow, set up automations, and integrate it with your website and marketing tools. Every business (in our opinion) needs a source of truth and we think your CRM should be yours.

Training and support are included, so your team can hit the ground running.

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

Stape can significantly improve website performance by reducing the number of client-side scripts and processing tracking data on optimized servers rather than in users' browsers.

Performance improvements include:

• Reduced JavaScript execution load in user browsers
• Fewer HTTP requests from client-side tracking scripts
• Optimized data processing on high-performance servers
• Improved Core Web Vitals scores and page speed metrics
• Better mobile performance and user experience
• Reduced impact on website loading times

We monitor website performance improvements using Google Search Console and optimize Stape configuration alongside Cloudflare for maximum speed benefits.

Zapier connects over 8,000 apps, including virtually every marketing tool you use, creating seamless data flow and automated workflows across your entire tech stack.

Popular marketing integrations include:

• CRM systems (HubSpot, Salesforce, Pipedrive)
• Email marketing (Mailchimp, ConvertKit, ActiveCampaign)
• Social media platforms (Facebook, LinkedIn, Twitter)
• Project management tools (ClickUp, Asana, Trello)
• Analytics platforms (Google Analytics, Facebook Pixel)
• E-commerce platforms (Shopify, WooCommerce, Stripe)

We integrate these tools with our ClickUp project management and CRM management service for complete workflow automation.

GA4 conversion tracking requires strategic event configuration and goal setup to accurately measure business outcomes and optimize marketing campaigns effectively.

Our technical tracking service includes comprehensive GA4 conversion setup using Google Tag Manager for accurate marketing measurement.

Meta ROI measurement requires multi-touch attribution approaches that account for the platform's role in the customer journey, from awareness to conversion across different touchpoints. We create comprehensive attribution dashboards using Looker Studio that combine Meta data with other channels as part of our ongoing management service.

Meta creative success depends on native, engaging content that feels authentic to the social media experience while effectively communicating your brand message and value proposition. Our content creation service includes Meta-optimised creative development and A/B testing to maximise engagement and conversion rates across all campaign objectives.

BigQuery transforms marketing data analysis by processing massive datasets in seconds rather than hours. You can finally answer complex questions like "Which customer journey paths generate the highest lifetime value?" or analyze 18 months of multi-channel data without your computer crashing.

The real game-changer is combining data from different sources. Website behavior, email engagement, social interactions, and purchase history all merge into one comprehensive view. This unified approach reveals insights impossible to see when data lives in separate silos, helping you optimize campaigns, improve targeting, and increase ROI across all marketing channels.

We integrate BigQuery with Looker Studio and our technical tracking service to create comprehensive marketing intelligence systems.

Klaviyo stands out through its deep e-commerce integration and sophisticated customer data platform that enables precision targeting impossible with traditional email tools.

Key differentiators include:

• Native integrations with major e-commerce platforms (Shopify, WooCommerce, Magento)
• Real-time customer data sync and behavioural tracking
• Advanced segmentation using purchase history, browsing behaviour, and engagement
• Predictive analytics for customer lifetime value and purchase likelihood
• Dynamic content blocks that personalise emails automatically
• Comprehensive attribution reporting showing email's impact on revenue

We leverage these advanced features in our funnel management service to create email sequences that convert prospects into customers effectively.