Customer Journey

Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.

Common indexing fixes include:

• Resolving crawl errors and server issues
• Updating robots.txt files to allow important pages
• Fixing broken internal links and redirects
• Addressing duplicate content and canonicalization
• Optimizing page loading speeds and technical performance
• Submitting updated sitemaps after fixes

Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.

We specialise in platforms like Webflow, Shopify, and custom solutions. The right choice depends on your needs, budget, and desired features. We only make recommendations when we know your full tech stack - there's no point using a platform you will change from in 2-5 years. We recommend tech that scales and the best fit for your business.

Google dominates the digital landscape with over 90% search market share and billions of daily interactions, making it the primary gateway for businesses to reach potential customers online.

Google's marketing ecosystem includes:

• Search advertising through Google Ads with massive reach
• Analytics and measurement tools for data-driven decisions
• YouTube advertising for video marketing
• Google Business Profile for local visibility
• Tag Manager for tracking and conversion optimisation
• Search Console for organic search optimisation

Our paid marketing service leverages Google's full ecosystem to maximise your digital marketing ROI and business growth.

Webflow's CMS empowers marketing teams with flexible content management that doesn't require developer assistance, enabling faster campaign launches and content updates.

CMS benefits include:

• Custom content structures tailored to your marketing needs
• Visual editor for easy content updates without coding
• Dynamic content and automated page generation
• Multi-reference fields for complex content relationships
• Bulk editing and CSV import/export capabilities
• Role-based permissions for team collaboration

Our website development service includes custom CMS setup and training, ensuring your marketing team can manage content efficiently and launch campaigns quickly.

Technical and tracking infrastructure refers to the systems and tools that collect, process, and secure your marketing and customer data. This includes website analytics, CRM integrations, ad platform tracking, and your website. A strong infrastructure ensures you have accurate data for decision-making and that your customers’ information is protected.

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

We stand behind an agreed occupancy target under written terms (budget floor, access to accounts, site participation, exclusions such as force majeure or major local supply shocks). Full terms are confirmed before kickoff.

Effective Stape troubleshooting requires systematic monitoring of server performance, data flow, and integration accuracy to maintain reliable marketing measurement.

Troubleshooting best practices include:

• Monitor server performance and response times regularly
• Validate data accuracy across all connected platforms
• Check server-side GTM container configuration and triggers
• Review logs for errors and data processing issues
• Test tracking across different devices and scenarios
• Optimize server resources and scaling for traffic patterns

Our ongoing management service includes comprehensive Stape monitoring and optimization to ensure your server-side tracking remains accurate and cost-effective as your business grows.

SEMrush offers a comprehensive suite of SEO tools that help identify opportunities, fix technical issues, and track performance improvements across all aspects of search optimization.

Essential SEO features include:

• Keyword research and difficulty analysis for content planning
• Site audit tool identifying technical SEO issues
• Position tracking for keyword ranking monitoring
• Backlink analysis and link-building opportunities
• Content optimization recommendations and SEO writing assistant
• Local SEO tools for multi-location businesses

Our content and SEO service leverages these SEMrush features to improve your search rankings and organic traffic systematically.

SEMrush provides comprehensive competitive intelligence that reveals your competitors' digital marketing strategies, helping you identify opportunities and stay ahead in your market.

Competitive analysis features include:

• Competitor organic and paid keyword strategies
• Backlink profiles and link-building opportunities
• Ad copy analysis and PPC campaign insights
• Content gap analysis and topic opportunities
• Social media performance and engagement metrics
• Market share analysis and traffic estimation

Our strategy consulting uses SEMrush competitive data to develop winning marketing strategies that outperform your competition.