Customer Journey

We work with leading CRM platforms like HubSpot, Salesforce, Klaviyo, and ActiveCampaign. The best choice depends on your business size, goals, and budget. We’ll recommend the platform that integrates seamlessly with your existing tools and supports your growth.

It's vital that the forms you use are flexible and that data can pass seamlessly between forms and your CRM, if that works, then we can tell you exactly where you leads have come from.

Google Ads offers sophisticated targeting beyond simple keywords, including demographic, geographic, device, audience, and remarketing options that help you reach exactly the right customers at optimal moments.

LinkedIn integrates seamlessly with CRM systems, marketing automation platforms, and sales tools to create comprehensive B2B workflows that connect professional networking with business outcomes.

Integration capabilities include:

• CRM synchronisation for lead management and sales follow-up
• Marketing automation platforms for nurturing LinkedIn leads
• Analytics tools for cross-channel attribution and reporting
• Sales Navigator for advanced prospecting and relationship building
• Email marketing platforms for multi-touch campaigns
• Zapier automation for workflow optimisation

We implement these integrations using Zapier automation and custom solutions as part of our technical infrastructure service for streamlined B2B marketing operations.

Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.

Google Sheets is surprisingly powerful for marketing data analysis, going far beyond basic spreadsheet functions to become a comprehensive data platform for agencies and businesses.

Key capabilities include:

• Real-time data connections via APIs and add-ons
• Advanced formulas for campaign performance analysis
• Pivot tables for complex data summarization
• Custom dashboards with charts and visualizations
• Integration with Google Analytics, Google Ads, and other platforms

Our ongoing management service includes custom Google Sheets reporting dashboards that give you real-time insights into your marketing performance.

We design every site to be fully responsive, so it looks and works great on all devices. We also follow accessibility best practice, making sure your site is usable for everyone, including people with disabilities. This includes clear navigation, readable fonts, and proper colour contrast.

We offer regular calls, fresh ideas, and honest feedback. We're not going to say yes to you because you want to hear it, we're going to give you our opinion based on experience and data.

You can reach out whenever you need advice or a sounding board. We want to be your long-term partner, helping you adapt and grow as your business evolves.

Meta uses auction-based pricing where costs depend on competition, targeting, and campaign objectives, with flexible budgeting options suitable for businesses of all sizes. Typical cost-per-click ranges from £0.20-2.00+ depending on industry, with minimum daily budgets of £1 per ad set.

Yes, BigQuery integrates seamlessly with your marketing stack through native Google connections and third-party connectors. When all your data lives in one place, you can answer questions like "What's the true customer acquisition cost across all channels?" - insights impossible when data remains scattered.

We implement these integrations using Zapier automation and custom solutions.

You'll see traffic immediately, but meaningful optimization typically takes 2-3 months. Week 1-2 focuses on data collection, Month 1 on basic optimization, and Months 2-3 on refined targeting for consistent performance.