Customer Journey

You'll see traffic immediately, but meaningful optimization typically takes 2-3 months. Week 1-2 focuses on data collection, Month 1 on basic optimization, and Months 2-3 on refined targeting for consistent performance.

Paid marketing refers to any digital advertising where you pay to promote your business, products, or services. This includes ads on Google, Facebook, Instagram, LinkedIn, TikTok and more. You set a budget, choose your audience, and your ads are shown to people who fit your criteria. The goal is to drive traffic, generate leads, or make sales.

At Pacing.Agency, we handle everything from strategy to creative to ongoing optimisation, so your ad spend works harder and delivers measurable results.

GA4's acquisition, engagement, conversion, attribution, audience, and retention reports provide comprehensive marketing insights that help teams understand customer journeys and optimize campaign performance effectively.

BigQuery pricing is simple: £0.016 per GB for storage and £4 per TB for queries. Most small businesses spend £20-50 monthly, while larger operations might invest £200-500. The free tier includes 1TB of queries and 10GB storage monthly.

We follow a systematic approach to design, implement, and maintain Zapier automations that align with your business processes and deliver measurable time savings.

Our automation process includes:

• Workflow audit to identify automation opportunities
• Custom Zap design and testing before deployment
• Documentation and training for your team
• Ongoing monitoring and optimization
• Error handling and troubleshooting procedures
• Regular performance reviews and improvements

This systematic approach is part of our ongoing management service, ensuring your automations continue working efficiently as your business evolves.

Figma bridges the design-development gap through real-time collaboration and specialized tools that ensure seamless handoff and implementation of design work.

Collaboration features include:

• Real-time editing allowing multiple team members to work simultaneously
• Dev Mode providing developers with code snippets and specifications
• Design systems that maintain consistency across design and code
• Version control and commenting for clear communication
• Live prototypes that developers can inspect and interact with
• Asset export in multiple formats for immediate implementation

Our website design and development service leverages Figma's collaborative features to ensure smooth project delivery and maintain design integrity throughout development.

CRM (Customer Relationship Management) management is the process of organising, tracking, and nurturing your customer relationships using specialised software.

It’s important because it helps you keep all your customer data in one place, automate follow-ups, and ensure no lead or client falls through the cracks. We set up and manage CRM systems so you can focus on building lasting, profitable relationships.

Google dominates the digital landscape with over 90% search market share and billions of daily interactions, making it the primary gateway for businesses to reach potential customers online.

Google's marketing ecosystem includes:

• Search advertising through Google Ads with massive reach
• Analytics and measurement tools for data-driven decisions
• YouTube advertising for video marketing
• Google Business Profile for local visibility
• Tag Manager for tracking and conversion optimisation
• Search Console for organic search optimisation

Our paid marketing service leverages Google's full ecosystem to maximise your digital marketing ROI and business growth.

We design every site to be fully responsive, so it looks and works great on all devices. We also follow accessibility best practice, making sure your site is usable for everyone, including people with disabilities. This includes clear navigation, readable fonts, and proper colour contrast.