Strategy & Growth

Google Apps Script is a JavaScript-based platform that allows you to create custom automation and tools within Google Sheets, turning it into a powerful marketing automation platform.

Common marketing automations we build:

• Automated report generation and email delivery
• Data collection from multiple APIs (social media, advertising platforms)
• Custom lead scoring and qualification systems
• Automated bid management for advertising campaigns
• Real-time performance alerts and notifications

Our technical tracking service includes Apps Script development for custom marketing automation solutions tailored to your specific needs.

Cloudflare significantly improves SEO performance by addressing key ranking factors that search engines prioritise, particularly site speed, security, and reliability. Faster page load times improve Core Web Vitals scores, while SSL encryption and 99.99% uptime ensure search engines can always crawl your site effectively.

Start with what you can afford to lose while testing, typically £500-£1,500 monthly for small businesses. Allow 2-3 months for optimization before scaling based on performance and customer lifetime value.

We have in house services for copywriting, design and video production as well as a network of specialists for high end photography and full ad video production. Each type is chosen based on your goals and audience preferences. Our team blends creativity and SEO best practice to deliver content that performs.

We specialise in platforms like Webflow, Shopify, and custom solutions. The right choice depends on your needs, budget, and desired features. We only make recommendations when we know your full tech stack - there's no point using a platform you will change from in 2-5 years. We recommend tech that scales and the best fit for your business.

Measuring ROI across Google's marketing ecosystem requires proper attribution setup and unified reporting that tracks customer journeys across search, display, video, and organic channels. Our ongoing management service includes comprehensive ROI tracking and reporting across all your Google marketing investments.

Yes, ClickUp offers extensive integrations with marketing tools, and we have experience setting up seamless workflows that connect your entire marketing tech stack.

Popular marketing integrations we implement:

• Google Workspace (Drive, Gmail, Calendar) for file management
• Slack and Microsoft Teams for communication
• Hubspot and Salesforce for CRM synchronization
• Google Analytics and reporting tools for performance tracking
• Creative tools like Figma and Adobe Creative Suite
• Time tracking and invoicing platforms

Our technical tracking service includes custom integrations using Zapier to connect ClickUp with any platform your team uses.

Budgets for paid marketing vary based on your goals, industry, and competition. We work with clients of all sizes and can recommend a starting budget that fits your needs. The key is to start with a budget you’re comfortable with, then scale as you see results. We’ll help you maximize your return on every pound spent.

GA4's built-in machine learning provides predictive insights and automated analysis that help marketing teams identify opportunities and optimize campaigns proactively.

Machine learning features include:

• Predictive metrics for user lifetime value and churn probability
• Anomaly detection for unusual traffic patterns or performance
• Intelligent insights highlighting significant trends and changes
• Automated audience creation based on user behavior patterns
• Attribution modeling using machine learning algorithms
• Conversion probability scoring for lead prioritization

We leverage these insights in our strategy consulting and combine them with other data sources for comprehensive marketing optimization and planning.

Optimisation is ongoing. We constantly test ad copy, creative, targeting, and bidding strategies. Using A/B testing and real-time analytics, we refine campaigns to improve performance. We also monitor audience segments, adjust budgets, and scale what works. Our goal is to maximize your ROI and ROAS and keep your campaigns ahead of the curve.