The Strategy & Growth category is dedicated to high-level marketing thinking. We share proven frameworks, industry analysis, and growth strategies to help you scale your business and stay ahead of the competition.
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Google Gemini offers generous free access through Google Business accounts, making advanced AI capabilities available without subscription costs for businesses already using Google Workspace.
Free access benefits include:
This cost-effective approach allows agencies to leverage advanced AI for content creation and strategic consulting without additional software expenses, making it particularly valuable for ongoing client work.
Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.
Common indexing fixes include:
Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.
Looker Studio is free to use for most marketing reporting needs, making it an excellent choice for businesses wanting professional dashboards without additional software costs. Limitations include connector-specific data refresh limits and some premium connectors requiring paid plans.
We provide regular updates via email, scheduled calls, and detailed reports. We're also available on instant chats for emergencies. We appreciate that time is precious and so will only take up your time when required so both parties can get on with what they do best!
A marketing strategy is the big-picture direction, it's your goals, your brand positioning, and your approach. A marketing plan is the tactical execution -what you’ll do, when, and how. Both are essential, and we have project managers and big picture thinkers in house to help you with both.
We start by understanding your sales process, customer journey, and business goals. Then, we configure the CRM to match your workflow, set up automations, and integrate it with your website and marketing tools. Every business (in our opinion) needs a source of truth and we think your CRM should be yours.
Training and support are included, so your team can hit the ground running.
While Cursor is built on VS Code's foundation, it adds powerful AI capabilities that fundamentally change how developers interact with their code and development environment.
Key advantages over VS Code:
We've migrated to Cursor for our technical development work because it enables our team to build more sophisticated marketing automation and integration solutions faster than traditional development environments.
Google's integrated marketing platform allows data and insights to flow seamlessly between tools, creating a comprehensive view of customer behaviour and campaign performance.
Key integrations include:
Our technical tracking service ensures all Google tools work together seamlessly for comprehensive marketing measurement and optimisation.
Small businesses can leverage several free and cost-effective Google tools to compete effectively with larger competitors and reach their target audience efficiently. Our strategy consulting helps small businesses prioritise and implement the right Google tools for maximum impact within their budget.
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