Strategy & Growth

Meta uses auction-based pricing where costs depend on competition, targeting, and campaign objectives, with flexible budgeting options suitable for businesses of all sizes. Typical cost-per-click ranges from £0.20-2.00+ depending on industry, with minimum daily budgets of £1 per ad set.

GA4 includes advanced privacy controls designed for compliance with GDPR, CCPA, and other regulations while maintaining useful marketing insights through intelligent data modeling and cookieless measurement capabilities.

Yes, Search Console provides valuable local SEO insights including local search query performance, geographic performance data, and mobile usability for location-based searches and local business optimization.

Meta integration creates cohesive marketing experiences that leverage social media's strengths while supporting and amplifying other marketing channels for comprehensive customer engagement. We implement these integrations using Zapier automation and comprehensive tracking setup as part of our technical infrastructure service for unified marketing operations.

The GTM data layer is a JavaScript object that stores information about user interactions and page content, enabling more sophisticated tracking and personalisation capabilities through structured data collection and dynamic content tracking.

BigQuery ML lets you build predictive models using familiar SQL syntax - no PhD in data science required. Predict customer churn, identify high-value prospects, or forecast product demand to allocate budget more effectively and personalize experiences at scale.

SEMrush offers a comprehensive suite of SEO tools that help identify opportunities, fix technical issues, and track performance improvements across all aspects of search optimization.

Essential SEO features include:

• Keyword research and difficulty analysis for content planning
• Site audit tool identifying technical SEO issues
• Position tracking for keyword ranking monitoring
• Backlink analysis and link-building opportunities
• Content optimization recommendations and SEO writing assistant
• Local SEO tools for multi-location businesses

Our content and SEO service leverages these SEMrush features to improve your search rankings and organic traffic systematically.

Stape provides extensive integrations with major marketing platforms, enabling server-side data collection for comprehensive attribution and measurement across your entire marketing stack.

Supported integrations include:

• Google platforms (Analytics, Ads, Tag Manager) for enhanced tracking
• Meta (Facebook) advertising for improved conversion measurement
• TikTok, LinkedIn, and other social advertising platforms
• E-commerce platforms (Shopify, WooCommerce, BigCommerce)
• CRM systems and marketing automation tools
• Custom webhooks and API integrations for specialized needs

Our technical tracking service includes comprehensive Stape integration setup and connects with Zapier automation for seamless data flow across all your marketing tools.

LinkedIn transforms B2B marketing by providing direct access to decision-makers and professionals in a business-focused environment where they're actively seeking solutions and networking opportunities.

Key advantages for B2B marketing include:

• Precise targeting by job title, company size, and industry
• Higher-quality lead generation with professional context
• Thought leadership opportunities through content publishing
• Direct messaging capabilities to key decision-makers
• Advanced analytics for campaign optimisation and ROI tracking
• Professional networking that builds long-term business relationships

Our content and SEO service includes LinkedIn content strategy to establish your expertise and generate qualified leads through professional networking.

Tracking lets you see where your leads and sales are coming from, which campaigns are working, and where to invest your budget. Without proper tracking, you’re flying blind. We set up advanced tracking so you can make data-driven decisions and maximise your ROI.