Strategy & Growth

The Strategy & Growth category is dedicated to high-level marketing thinking. We share proven frameworks, industry analysis, and growth strategies to help you scale your business and stay ahead of the competition.

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Frequently asked questions

Everything you need to know about the product and billing.

What machine learning capabilities does BigQuery offer for marketing?
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BigQuery ML lets you build predictive models using familiar SQL syntax - no PhD in data science required. Predict customer churn, identify high-value prospects, or forecast product demand to allocate budget more effectively and personalize experiences at scale.

How much should I budget for Google Ads campaigns?
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Start with what you can afford to lose while testing, typically £500-£1,500 monthly for small businesses. Allow 2-3 months for optimization before scaling based on performance and customer lifetime value.

How do you fix indexing issues found in Search Console?
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Search Console's Coverage report identifies pages that Google can't index properly, and fixing these issues is crucial for ensuring all your content can be found in search results.

Common indexing fixes include:

  • Resolving crawl errors and server issues
  • Updating robots.txt files to allow important pages
  • Fixing broken internal links and redirects
  • Addressing duplicate content and canonicalization
  • Optimizing page loading speeds and technical performance
  • Submitting updated sitemaps after fixes

Our technical infrastructure service includes comprehensive indexing audits and fixes, ensuring your website is fully discoverable by search engines.

How do you ensure continuous optimisation of my marketing?
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We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.

What targeting options does Google Ads provide?
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Google Ads offers sophisticated targeting beyond simple keywords, including demographic, geographic, device, audience, and remarketing options that help you reach exactly the right customers at optimal moments.

What are the limitations of ClickUp for marketing agencies?
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While ClickUp is powerful, it has a learning curve for teams used to simpler tools and can become overwhelming with too many features enabled. The mobile app functionality also lags behind the desktop experience.

What are the most important reports to monitor in Search Console?
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Performance, Coverage, Core Web Vitals, Mobile Usability, Security Issues, and Manual Actions reports provide critical insights for SEO strategy and performance monitoring that every business should track regularly.

How do you support ongoing optimisation and maintenance?
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We provide ongoing support to keep your systems running smoothly, monitor for issues, and make improvements as your business grows. This includes regular audits, updates, and proactive recommendations to ensure your infrastructure always supports your marketing goals.

What are GTM triggers and how do you use them effectively?
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GTM triggers determine when tags fire, making them crucial for accurate event tracking including page view, click, form submission, scroll, custom event, and timer triggers for comprehensive user interaction measurement.

What are the best practices for Looker Studio performance optimization?
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Optimizing Looker Studio performance ensures your marketing dashboards load quickly and provide smooth user experiences. Use data source aggregation, implement appropriate date ranges, optimize chart types, and minimize data sources per report for best results.

Still have questions?

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