Strategy & Growth

Meta ROI measurement requires multi-touch attribution approaches that account for the platform's role in the customer journey, from awareness to conversion across different touchpoints. We create comprehensive attribution dashboards using Looker Studio that combine Meta data with other channels as part of our ongoing management service.

Marketing teams should focus on mastering Photoshop features that directly impact campaign quality, brand consistency, and efficient asset creation for various marketing channels.

Essential features for marketing include:

• Layer management and non-destructive editing for flexible revisions
• Selection tools and masking for precise image manipulation
• Colour correction and adjustment layers for brand consistency
• Smart objects and filters for scalable, editable effects
• Export and optimization features for web and print delivery
• Batch processing and actions for efficient asset creation

Our team training focuses on these core capabilities to ensure efficient delivery of content marketing assets while maintaining the professional quality standards that distinguish our work.

GA4 conversion tracking requires strategic event configuration and goal setup to accurately measure business outcomes and optimize marketing campaigns effectively.

Our technical tracking service includes comprehensive GA4 conversion setup using Google Tag Manager for accurate marketing measurement.

We provide regular updates via email, scheduled calls, and detailed reports. We're also available on instant chats for emergencies. We appreciate that time is precious and so will only take up your time when required so both parties can get on with what they do best!

Manual actions are Google penalties that significantly impact search rankings and require immediate systematic resolution including identifying issues, fixing problems, documenting changes, and submitting reconsideration requests for visibility restoration.

GTM triggers determine when tags fire, making them crucial for accurate event tracking including page view, click, form submission, scroll, custom event, and timer triggers for comprehensive user interaction measurement.

Cursor prioritises code security and privacy through careful AI model design, data handling practices, and user control over what information is shared with AI systems. For our technical infrastructure projects, we configure Cursor with appropriate security settings to ensure client data and proprietary code remain protected while still benefiting from AI assistance.

BigQuery provides enterprise-grade security with data encryption in transit and at rest, granular access controls, geographic data residency for GDPR compliance, comprehensive audit logging, and automated retention policies. Our technical infrastructure service ensures privacy-compliant implementation.

BigQuery handles virtually any marketing data you collect - from Google Analytics and advertising platforms to CRM records, email metrics, social media interactions, and purchase history. The power comes from combining these different sources to create a complete customer journey picture.

SEMrush provides comprehensive PPC tools that help optimize ad campaigns through competitor analysis, keyword research, and ad copy insights across Google Ads and other platforms.

PPC optimization features include:

• Competitor ad analysis and copy inspiration
• Keyword research specifically for paid campaigns
• Ad spend estimation and budget planning
• Landing page analysis and optimization recommendations
• Negative keyword suggestions to reduce wasted spend
• PPC keyword grouping and campaign structure guidance

We combine SEMrush PPC insights with Google Ads management as part of our paid marketing service for comprehensive campaign optimization.