Strategy & Growth

We start by getting to know your business, market, and ambitions. Then, we conduct research, analyse your competitors, and identify opportunities. From there, we design a bespoke plan with clear KPIs, milestones, and a roadmap that we stick to. Our approach is focused on results.

On-page SEO refers to optimising elements on your website, so we're talking content, meta tags, internal links. Off-page SEO is about building your site’s authority through backlinks, social signals, and partnerships. Think on-page is the content you create and off-page is when it's being shared.

Looker Studio stands out for its combination of powerful features, ease of use, and cost-effectiveness, making it an excellent choice for most marketing reporting needs. It's free to use with comprehensive features and native integration with Google's marketing platform.

Figma excels at UI design and collaboration, while Photoshop dominates complex image manipulation and photo editing. Both are essential but serve different purposes in professional workflows.

Yes, Search Console provides valuable local SEO insights including local search query performance, geographic performance data, and mobile usability for location-based searches and local business optimization.

Integrating Photoshop into modern marketing workflows requires strategic coordination with other design tools and platforms to maximize efficiency while maintaining creative quality. The key is treating Photoshop as part of a larger creative ecosystem rather than a standalone tool.

Integration strategies include:

• Asset creation in Photoshop with export to collaborative platforms
• Integration with Creative Cloud for seamless file sharing
• Workflow coordination between Photoshop and web design tools
• Version control and approval processes for complex image work
• Automated export and optimization for different marketing channels
• Team collaboration through Creative Cloud Libraries and shared assets

We integrate Photoshop with Figma workflows and team communication systems to ensure complex image work enhances rather than delays our ongoing client projects.

Cursor's AI transforms the development process by providing intelligent, context-aware assistance that understands your entire codebase and can generate, debug, and optimise code faster than traditional methods.

Productivity improvements include:

• AI-powered code completion that understands project context
• Natural language to code generation for complex functions
• Intelligent debugging with AI-suggested fixes
• Contextual chat about your codebase for instant answers
• Automated refactoring and code optimisation suggestions
• Multi-file editing and bulk code transformations

Our development team uses Cursor to accelerate website development and technical infrastructure projects, enabling faster delivery of custom marketing solutions for clients.

Consistency is key. Most businesses benefit from publishing new content weekly or fortnightly, but the ideal frequency depends on your goals and resources. New content isn't only a new page, it's also updating old content. We’ll help you find the right balance to keep your site fresh and your audience engaged.

We regularly review analytics of your campaigns, CRM and website and pick out opportunities for improvement. This includes A/B testing, creative refreshes, and adjusting strategies based on performance data.