Data & Analytics

Yes, Cloudflare integrates seamlessly with marketing and analytics tools, and can actually improve their performance through better site speed and security. We optimize these integrations using Google Tag Manager and ensure proper tracking setup for comprehensive marketing performance measurement.

Zapier pricing is based on the number of automated tasks (Zaps) that run each month, with plans ranging from free to enterprise levels based on your automation volume.

Plan considerations:

• Free plan includes 100 tasks per month (good for testing)
• Starter plan (£15/month) for 750 tasks with basic features
• Professional plans (£35-75/month) for higher volumes and advanced features
• Team and Company plans for collaboration and premium support
• Task usage varies by automation complexity and frequency

Our strategy consulting includes Zapier plan optimization to ensure you get the most value while managing costs effectively as your automation needs grow.

Google Ads optimization requires systematic testing and data analysis across keywords, ad copy, bidding strategies, landing pages, and audience targeting.

Key optimization areas include:

• Keyword performance analysis and negative keyword additions
• Ad copy testing and creative optimization
• Bid strategy adjustments based on conversion data
• Landing page optimization for better Quality Scores
• Audience refinement and remarketing list optimization
• Geographic and demographic performance analysis

We use comprehensive reporting and combine insights with content optimization to ensure your ads drive traffic to pages that convert effectively.

Google Shopping campaigns showcase products with images and prices directly in search results, requiring Google Merchant Center and product feeds rather than keyword targeting.

They typically deliver higher conversion rates for e-commerce businesses compared to standard text ads.

Google's integrated marketing platform allows data and insights to flow seamlessly between tools, creating a comprehensive view of customer behaviour and campaign performance.

Key integrations include:

• Google Ads and Analytics for conversion tracking and audience insights
• Search Console and Analytics for organic search optimisation
• Tag Manager connecting all tracking and measurement tools
• YouTube and Google Ads for video advertising campaigns
• Google Business Profile and Search for local marketing
• Looker Studio for unified reporting across all Google platforms

Our technical tracking service ensures all Google tools work together seamlessly for comprehensive marketing measurement and optimisation.

Stape enhances privacy compliance by processing data on your controlled servers, providing better data governance and helping meet GDPR, CCPA, and other regulatory requirements.

Privacy compliance features include:

• First-party data collection reducing third-party cookie dependence
• Server-side consent management and data filtering
• Geographic data residency controls for regional compliance
• Enhanced user data protection and encryption
• Configurable data retention and deletion policies
• Audit trails and compliance reporting capabilities

Our technical tracking service includes privacy-compliant Stape implementation that balances marketing measurement needs with regulatory requirements for sustainable data collection.

Effective Meta e-commerce campaigns combine product catalog integration, dynamic remarketing, and conversion optimisation to drive sales across Facebook, Instagram, and Messenger. Our technical tracking service ensures proper Meta pixel implementation while our paid marketing service optimises campaigns for maximum e-commerce ROI.

Yes, Looker Studio supports real-time data updates from many sources, allowing you to monitor campaign performance and make quick adjustments based on current data with live connections to Google platforms and configurable refresh intervals.

Google Sheets excels at campaign planning and management due to its collaborative features, template capabilities, and integration with other marketing tools for comprehensive project coordination and resource allocation.