Data & Analytics

GA4 represents a fundamental shift from session-based to event-based tracking, providing more flexible data collection and privacy-compliant measurement for modern marketing needs.

Key differences include:

• Event-based data model vs session-based tracking
• Cross-platform tracking for websites and mobile apps
• Enhanced privacy controls and cookieless measurement
• Machine learning insights and predictive metrics
• Improved conversion tracking and attribution modeling
• Integration with Google Ads and other Google platforms

Our technical tracking service includes GA4 migration and setup to ensure you maintain comprehensive analytics coverage as Universal Analytics phases out.

Klaviyo integrates with hundreds of marketing and e-commerce tools, creating a unified customer data platform that powers sophisticated automation across your entire marketing stack including e-commerce platforms, advertising platforms, and review systems.

Cursor supports all major programming languages and frameworks through its VS Code foundation, enhanced with AI that understands language-specific patterns and best practices. Our team uses Cursor across multiple technology stacks to build custom websites and create integrations with marketing platforms.

Meta uses auction-based pricing where costs depend on competition, targeting, and campaign objectives, with flexible budgeting options suitable for businesses of all sizes. Typical cost-per-click ranges from £0.20-2.00+ depending on industry, with minimum daily budgets of £1 per ad set.

Website design and development is the process of planning, creating, and launching a website that represents your brand and achieves your goals. It covers everything from user experience (UX) and visual design to coding, testing, and launch. We build modern, scalable websites that look great and convert visitors into customers.

SEMrush provides comprehensive PPC tools that help optimize ad campaigns through competitor analysis, keyword research, and ad copy insights across Google Ads and other platforms.

PPC optimization features include:

• Competitor ad analysis and copy inspiration
• Keyword research specifically for paid campaigns
• Ad spend estimation and budget planning
• Landing page analysis and optimization recommendations
• Negative keyword suggestions to reduce wasted spend
• PPC keyword grouping and campaign structure guidance

We combine SEMrush PPC insights with Google Ads management as part of our paid marketing service for comprehensive campaign optimization.

We offer ongoing maintenance packages that cover security updates, backups, content changes, and performance monitoring. Simply put, we take away any website anxiety you may have. Your site stays secure, up to date, and running smoothly.

Yes, Google Sheets can connect to hundreds of live data sources through native functions, add-ons, and Apps Script integrations, making it an excellent data hub for marketing teams with real-time competitive analysis capabilities.

Our engagements include audits, workshops, competitor analysis, strategy development, and ongoing consultation. We provide clear deliverables, actionable recommendations, and hands-on support to help you implement your strategy.

Our retainers work around what's best for you. We want to succeed when you succeed. Retainers can be fixed-fee, performance based, or a blend. Our retainers cover everything from website maintenance to campaign management and reporting - we're here whenever you need us.