Data & Analytics

Adobe Photoshop demands significant system resources for optimal performance, especially when working with large files and complex operations common in professional marketing work.

Recommended system specifications include:

• 16GB+ RAM (32GB recommended for large file work)
• Dedicated graphics card with 4GB+ VRAM for GPU acceleration
• Fast SSD storage for scratch disk and file access
• Multi-core processor (8+ cores recommended)
• Calibrated monitor for accurate colour representation
• Regular software updates for performance and security

Our technical infrastructure recommendations include proper workstation setup to ensure Photoshop performance doesn't become a bottleneck in creative workflows.

Google Ads policy compliance is essential for maintaining account health and avoiding disapprovals, suspensions, or bans that can severely impact your advertising efforts. Our paid marketing service includes ongoing policy compliance monitoring and account management to keep your Google Ads campaigns running smoothly and effectively.

BigQuery transforms marketing data analysis by processing massive datasets in seconds rather than hours. You can finally answer complex questions like "Which customer journey paths generate the highest lifetime value?" or analyze 18 months of multi-channel data without your computer crashing.

The real game-changer is combining data from different sources. Website behavior, email engagement, social interactions, and purchase history all merge into one comprehensive view. This unified approach reveals insights impossible to see when data lives in separate silos, helping you optimize campaigns, improve targeting, and increase ROI across all marketing channels.

We integrate BigQuery with Looker Studio and our technical tracking service to create comprehensive marketing intelligence systems.

Zapier pricing is based on the number of automated tasks (Zaps) that run each month, with plans ranging from free to enterprise levels based on your automation volume.

Plan considerations:

• Free plan includes 100 tasks per month (good for testing)
• Starter plan (£15/month) for 750 tasks with basic features
• Professional plans (£35-75/month) for higher volumes and advanced features
• Team and Company plans for collaboration and premium support
• Task usage varies by automation complexity and frequency

Our strategy consulting includes Zapier plan optimization to ensure you get the most value while managing costs effectively as your automation needs grow.

Stape implementation requires careful setup of server-side containers, domain configuration, and integration with existing tracking infrastructure for optimal performance and data accuracy.

Implementation process includes:

• Create and configure Stape server container and domain
• Set up server-side Google Tag Manager container
• Configure client-side to server-side data flow
• Implement tracking for key marketing platforms and events
• Test and validate data accuracy across all connected platforms
• Monitor performance and optimize for cost and reliability

Our technical tracking service includes complete Stape implementation and integration with your existing GTM and analytics setup for seamless server-side tracking.

Figma bridges the design-development gap through real-time collaboration and specialized tools that ensure seamless handoff and implementation of design work.

Collaboration features include:

• Real-time editing allowing multiple team members to work simultaneously
• Dev Mode providing developers with code snippets and specifications
• Design systems that maintain consistency across design and code
• Version control and commenting for clear communication
• Live prototypes that developers can inspect and interact with
• Asset export in multiple formats for immediate implementation

Our website design and development service leverages Figma's collaborative features to ensure smooth project delivery and maintain design integrity throughout development.

Dev Mode is Figma's dedicated workspace for developers that provides everything needed to translate designs into code accurately and efficiently. We use Dev Mode to ensure pixel-perfect implementation and reduce back-and-forth between design and development teams, resulting in faster project delivery.

Optimizing Looker Studio performance ensures your marketing dashboards load quickly and provide smooth user experiences. Use data source aggregation, implement appropriate date ranges, optimize chart types, and minimize data sources per report for best results.

Slack transforms marketing agency operations by creating organized communication channels that keep client work, internal discussions, and project updates properly structured and accessible to relevant team members.

Communication improvements include:

• Dedicated channels for each client and project to maintain context
• Thread-based discussions that keep conversations organized
• File sharing and collaboration directly within conversations
• Integration with project management and marketing tools
• Searchable message history for quick reference and knowledge sharing
• Video calls and screen sharing for complex discussions

Our team uses Slack to coordinate ongoing client management and ensure seamless collaboration across all strategy and execution phases.