Channel Deep Dives

The Channel Deep Dives category offers a practical look into specific marketing platforms. We provide actionable tips, advanced tactics, and tutorials for channels like Google Ads, SEO, and email marketing to help you execute campaigns like an expert.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Frequently asked questions

Everything you need to know about the product and billing.

What makes Klaviyo different from other email marketing platforms?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

Klaviyo stands out through its deep e-commerce integration and sophisticated customer data platform that enables precision targeting impossible with traditional email tools.

Key differentiators include:

  • Native integrations with major e-commerce platforms (Shopify, WooCommerce, Magento)
  • Real-time customer data sync and behavioural tracking
  • Advanced segmentation using purchase history, browsing behaviour, and engagement
  • Predictive analytics for customer lifetime value and purchase likelihood
  • Dynamic content blocks that personalise emails automatically
  • Comprehensive attribution reporting showing email's impact on revenue

We leverage these advanced features in our funnel management service to create email sequences that convert prospects into customers effectively.

How do I know if my business needs funnel management?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com
If you’re generating leads but not seeing enough conversions, or if you’re unsure where prospects are dropping off, you likely need funnel management. Businesses of all sizes benefit from a well-structured funnel that guides users from first click to final sale. We’ll audit your current process and recommend improvements tailored to your goals.
How do you integrate LinkedIn with other marketing tools and CRM systems?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

LinkedIn integrates seamlessly with CRM systems, marketing automation platforms, and sales tools to create comprehensive B2B workflows that connect professional networking with business outcomes.

Integration capabilities include:

  • CRM synchronisation for lead management and sales follow-up
  • Marketing automation platforms for nurturing LinkedIn leads
  • Analytics tools for cross-channel attribution and reporting
  • Sales Navigator for advanced prospecting and relationship building
  • Email marketing platforms for multi-touch campaigns
  • Zapier automation for workflow optimisation

We implement these integrations using Zapier automation and custom solutions as part of our technical infrastructure service for streamlined B2B marketing operations.

How do you optimise content for search engines?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

We make sure that the content is delivering as much information about the searchquery as possible - if wearen't the expert, we'll link to the expert. We use traditional techniques like keyword research and interlinking to ensure your content ranks well but we'll always come back to creating great content for your audience. We focus on user experience and quality, as Google rewards content that genuinely helps people.

What are the most important GTM tags for digital marketing?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

Essential GTM tags provide comprehensive tracking coverage across all major marketing channels, ensuring accurate data collection for optimisation and attribution analysis.

Critical marketing tags include:

  • Google Analytics 4 for website behaviour and conversion tracking
  • Google Ads conversion tracking for PPC campaign optimisation
  • Facebook Pixel for social media advertising measurement
  • LinkedIn Insight Tag for B2B campaign tracking
  • Custom HTML tags for specialised tracking requirements
  • Data Layer variables for advanced event tracking

We implement these tags as part of our technical tracking service and create custom Looker Studio dashboards to unify data from all sources.

What does Figma cost and which plan should you choose?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

Figma offers flexible pricing tiers from free to enterprise, making it accessible for individual designers and scalable for large organisations with advanced collaboration needs. Free plan supports up to 3 files, while Professional plans start at £10/month per editor with unlimited files and advanced features.

How do you debug and troubleshoot GTM tracking issues?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

GTM provides powerful debugging tools that help identify and resolve tracking issues quickly, ensuring accurate data collection for marketing analysis and optimisation through Preview mode and developer tools.

How do you structure your support retainers?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

Our retainers work around what's best for you. We want to succeed when you succeed. Retainers can be fixed-fee, performance based, or a blend. Our retainers cover everything from website maintenance to campaign management and reporting - we're here whenever you need us.

What makes Google Ads different from other advertising platforms?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

Google Ads reaches users at the exact moment they're searching for your products or services, making it incredibly effective for capturing high-intent traffic.

Key advantages over other platforms:

  • Intent-based targeting vs interest-based advertising
  • Immediate visibility in search results and Google network
  • Advanced audience insights and remarketing capabilities
  • Multiple ad formats across Search, Display, YouTube, and Shopping
  • Comprehensive conversion tracking and attribution
  • Integration with Google's ecosystem for seamless data flow

Our paid marketing service leverages these advantages to create campaigns that convert at higher rates than traditional advertising methods while providing measurable ROI and business growth.

What is the difference between impressions, clicks, and CTR in Search Console?
App Webflow Template -
Black Zero - Created by Wedoflow.com and Azwedo.com

Impressions show how many times your pages appeared in search results, clicks show user visits to your website, CTR is the percentage conversion rate, and Average Position shows your ranking performance for specific queries.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Email us here