The Channel Deep Dives category offers a practical look into specific marketing platforms. We provide actionable tips, advanced tactics, and tutorials for channels like Google Ads, SEO, and email marketing to help you execute campaigns like an expert.
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Google Apps Script is a JavaScript-based platform that allows you to create custom automation and tools within Google Sheets, turning it into a powerful marketing automation platform.
Common marketing automations we build:
Our technical tracking service includes Apps Script development for custom marketing automation solutions tailored to your specific needs.
While clients are different, funnels are the same. Our performance reports cover key metrics across the funnel and we pull in the data that matters to your business. We provide clear, actionable insights and recommendations, so you always know what’s working and where to improve. Reports are delivered regularly and tailored to your business goals.
Zapier pricing is based on the number of automated tasks (Zaps) that run each month, with plans ranging from free to enterprise levels based on your automation volume.
Plan considerations:
Our strategy consulting includes Zapier plan optimization to ensure you get the most value while managing costs effectively as your automation needs grow.
SEMrush offers a comprehensive suite of SEO tools that help identify opportunities, fix technical issues, and track performance improvements across all aspects of search optimization.
Essential SEO features include:
Our content and SEO service leverages these SEMrush features to improve your search rankings and organic traffic systematically.
We work with you to set the KPIs, which could be revenue growth, lead generation, or brand awareness, and we track progress against them. Regular reviews and transparent reporting ensure your strategy stays on track and delivers results.
We work with leading CRM platforms like HubSpot, Salesforce, Klaviyo, and ActiveCampaign. The best choice depends on your business size, goals, and budget. We’ll recommend the platform that integrates seamlessly with your existing tools and supports your growth.
It's vital that the forms you use are flexible and that data can pass seamlessly between forms and your CRM, if that works, then we can tell you exactly where you leads have come from.
Content is everything your audience consumes by reading, listening or watching (or in some cases touching). It's blogs, videos, images, everything you see online is content.
SEO ensures your content is discoverable on Google and other search and AI platforms. SEO is more than search engines, it's anywhere a user can search for your content.
Together, they help you attract, engage, and convert your ideal audience. We combine strategy and creativity to help you grow your authority and rankings.
GA4 conversion tracking requires strategic event configuration and goal setup to accurately measure business outcomes and optimize marketing campaigns effectively.
Our technical tracking service includes comprehensive GA4 conversion setup using Google Tag Manager for accurate marketing measurement.
We design every site to be fully responsive, so it looks and works great on all devices. We also follow accessibility best practice, making sure your site is usable for everyone, including people with disabilities. This includes clear navigation, readable fonts, and proper colour contrast.
LinkedIn content marketing requires a professional, value-driven approach that positions your business as a thought leader while providing genuine insights to your network.
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