Channel Deep Dives

GA4 integrates seamlessly with Google Ads, Google Tag Manager, BigQuery, CRM systems, email marketing platforms, and business intelligence tools for comprehensive marketing measurement ecosystems.

We implement these integrations using Google Tag Manager and BigQuery as part of our comprehensive marketing infrastructure setup.

Webflow automatically optimizes website performance through built-in features that ensure fast loading times and excellent user experiences without additional configuration.

Performance optimizations include:

• Automatic image compression and responsive image delivery
• Global CDN with edge caching for fast worldwide access
• Minified CSS and JavaScript for reduced file sizes
• Lazy loading for images and videos
• Built-in SSL certificates and HTTP/2 support
• Clean, efficient code generation without bloat

We combine Webflow's performance features with Cloudflare optimization and monitor results using Google Search Console for maximum website speed and user experience.

We use tools like Google Analytics, Tag Manager, and server-side tracking to collect accurate data. Our team configures these tools to track key actions like form submissions, purchases, and page views. This provides you with a complete picture of your customers andwebsitesuers behaviour.

Paid marketing refers to any digital advertising where you pay to promote your business, products, or services. This includes ads on Google, Facebook, Instagram, LinkedIn, TikTok and more. You set a budget, choose your audience, and your ads are shown to people who fit your criteria. The goal is to drive traffic, generate leads, or make sales.

At Pacing.Agency, we handle everything from strategy to creative to ongoing optimisation, so your ad spend works harder and delivers measurable results.

We recommend reviewing your strategy quarterly and making major updates annually or when your business or the market changes. Regular reviews ensure your strategy stays relevant and effective.

ClickUp excels at client project management by providing transparency, automated reporting, and professional client portals that keep everyone aligned on project progress and deliverables. Guest access allows clients to view specific projects, while automated progress reports and milestone notifications keep communication flowing smoothly.

We integrate ClickUp reporting with our Looker Studio dashboards to provide comprehensive project and performance reporting for our funnel management clients.

Stape significantly improves data accuracy by processing tracking data on secure servers, eliminating common issues that cause data loss in browser-based tracking.

Data accuracy improvements include:

• Bypasses ad blockers that block up to 30% of tracking scripts
• Eliminates browser restrictions and privacy settings interference
• Reduces data loss from slow network connections or page abandonment
• Provides consistent tracking across different devices and browsers
• Enables data enrichment and validation before sending to platforms
• Maintains tracking continuity during browser updates and changes

We implement Stape alongside Google Tag Manager and GA4 to create comprehensive measurement systems that deliver reliable marketing data.

BigQuery ML lets you build predictive models using familiar SQL syntax - no PhD in data science required. Predict customer churn, identify high-value prospects, or forecast product demand to allocate budget more effectively and personalize experiences at scale.

We combine commercial focus with creative thinking, and we’re hands-on from start to finish. We become your partner, we only succeed if you succeed. We want you as a case study for our work!

We need to understand your audience, sector, competitors and brand positioning. We then map the content you have to the user journey and identify gaps. We determine the highest priority content, how it should be consumed and create a calendar. From here it's about execution.