The Channel Deep Dives category offers a practical look into specific marketing platforms. We provide actionable tips, advanced tactics, and tutorials for channels like Google Ads, SEO, and email marketing to help you execute campaigns like an expert.
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Maximising Cursor's AI capabilities requires understanding how to effectively communicate with AI, structure projects for better context, and leverage advanced features strategically. Our development team has developed proven methodologies for using Cursor effectively in website development and technical infrastructure projects, ensuring high-quality deliverables with accelerated timelines.
Stape implementation requires careful setup of server-side containers, domain configuration, and integration with existing tracking infrastructure for optimal performance and data accuracy.
Implementation process includes:
Our technical tracking service includes complete Stape implementation and integration with your existing GTM and analytics setup for seamless server-side tracking.
Yes, BigQuery integrates seamlessly with your marketing stack through native Google connections and third-party connectors. When all your data lives in one place, you can answer questions like "What's the true customer acquisition cost across all channels?" - insights impossible when data remains scattered.
We implement these integrations using Zapier automation and custom solutions.
Common GA4 mistakes include incomplete event parameter configuration, incorrect conversion event setup, missing enhanced e-commerce implementation, and inadequate cross-domain tracking that waste opportunities and limit campaign effectiveness.
Effective Stape troubleshooting requires systematic monitoring of server performance, data flow, and integration accuracy to maintain reliable marketing measurement.
Troubleshooting best practices include:
Our ongoing management service includes comprehensive Stape monitoring and optimization to ensure your server-side tracking remains accurate and cost-effective as your business grows.
iOS privacy updates significantly impact Meta advertising through reduced tracking capabilities, requiring strategic adaptations in campaign setup, measurement, and optimisation approaches. Our technical tracking service includes iOS-compliant Meta implementation and measurement setup to maintain campaign effectiveness despite privacy changes.
Figma's AI capabilities accelerate design workflows by automating repetitive tasks and generating initial concepts that designers can refine and customise. Our design team uses these AI features to accelerate initial concept creation while maintaining the creative control needed for high-quality, custom designs.
Webflow provides comprehensive SEO tools and automatically generates clean, semantic code that search engines love, making it easier to achieve high search rankings.
SEO features include:
Our content and SEO service combines Webflow's built-in SEO capabilities with Google Search Console optimization for maximum search visibility.
We handle all website maintenance, including security updates, backups, and performance monitoring. We proactively addresses issues before they become problems, so your site stays online at all times. Ignore the tech, we got it.
GA4 includes advanced privacy controls designed for compliance with GDPR, CCPA, and other regulations while maintaining useful marketing insights through intelligent data modeling and cookieless measurement capabilities.
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