Channel Deep Dives

The Channel Deep Dives category offers a practical look into specific marketing platforms. We provide actionable tips, advanced tactics, and tutorials for channels like Google Ads, SEO, and email marketing to help you execute campaigns like an expert.

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Frequently asked questions

Everything you need to know about the product and billing.

What is strategy and consulting in marketing?

Strategy and consulting in marketing is about creating a clear, actionable plan to hit your goals. It involves analysing your market, competitors, and current efforts, then designing a roadmap for growth. We provide expert advice, tailored strategies, and ongoing support to help you outpace the competition.

Do you take over our Google or Meta accounts?

Yes, with proper access. We install tracking and campaigns you keep. You're not locked into a black box.

How much do you charge if we work together after? (Self-storage)

Depends on sites, spend, and scope. We'll be direct on the call. Soft-qualified applicants see a budget check before booking so nobody wastes time.

How do you integrate SEMrush with other marketing tools and workflows?

SEMrush integrations connect competitive intelligence and SEO data with your broader marketing technology stack, creating seamless workflows and comprehensive reporting.

Integration opportunities include:

  • Google Analytics and Search Console for comprehensive SEO tracking
  • Google Ads for PPC campaign optimization
  • Content management systems for SEO-optimized publishing
  • Project management tools for SEO task coordination
  • Reporting platforms for client and stakeholder dashboards
  • CRM systems for lead qualification and sales alignment

We implement SEMrush integrations using Zapier automation and create unified reporting dashboards with Looker Studio as part of our comprehensive marketing infrastructure.

What if we're already above 85%?

Then this page probably isn't for fill. We can still talk about rate integrity, lead quality, and defending occupancy. Flag 85%+ on the form.

What are the best practices for Klaviyo email deliverability?

Maintaining high deliverability ensures your Klaviyo emails reach the inbox rather than spam folders through proper domain authentication, double opt-in, regular list cleaning, and monitoring engagement metrics for maximum impact.

What’s the difference between UX and UI design?

UX (User Experience) design focuses on how users interact with your site. Think how they would get to the main pages you want them to get to, if they have to go through 5+ pages to get to your revenue making page, probably not good UX. UI (User Interface) design is about the look and feel. Is it clean and easy to read? Both are essential for a successful website, and we integrate them in every project.

How do you ensure data security and compliance?

We implement best-in-class security measures inclduing SSL, DDoS protection, and GDPR-compliant consent management. We regularly audit your systems and keep everything up to date, so your data and your customers’ privacy are always protected.

What’s the difference between a marketing strategy and a marketing plan?

A marketing strategy is the big-picture direction, it's your goals, your brand positioning, and your approach. A marketing plan is the tactical execution -what you’ll do, when, and how. Both are essential, and we have project managers and big picture thinkers in house to help you with both.

How does BigQuery pricing work and what should you budget?

BigQuery pricing is simple: £0.016 per GB for storage and £4 per TB for queries. Most small businesses spend £20-50 monthly, while larger operations might invest £200-500. The free tier includes 1TB of queries and 10GB storage monthly.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Email us here