Frequently asked questions

Everything you need to know about the product and billing.

What is the difference between impressions, clicks, and CTR in Search Console?

Impressions show how many times your pages appeared in search results, clicks show user visits to your website, CTR is the percentage conversion rate, and Average Position shows your ranking performance for specific queries.

What does keep your storage filled to 85% mean?

It's the occupancy target we align on for your participating sites. We define the baseline, timeframe, and measurement method on the strategy call before any guarantee is active.

How does Zapier pricing work and what plan should I choose?

Zapier pricing is based on the number of automated tasks (Zaps) that run each month, with plans ranging from free to enterprise levels based on your automation volume.

Plan considerations:

Free plan includes 100 tasks per month (good for testing)
Starter plan (£15/month) for 750 tasks with basic features
Professional plans (£35-75/month) for higher volumes and advanced features
Team and Company plans for collaboration and premium support
Task usage varies by automation complexity and frequency

Our strategy consulting includes Zapier plan optimization to ensure you get the most value while managing costs effectively as your automation needs grow.

Who is this not for? (Self-storage free AI consultation)

Single-unit hobby landlords, businesses outside self storage, or teams looking for a free audit with no intent to act.

How do you measure ROI and attribution from Meta advertising campaigns?

Meta ROI measurement requires multi-touch attribution approaches that account for the platform's role in the customer journey, from awareness to conversion across different touchpoints. We create comprehensive attribution dashboards using Looker Studio that combine Meta data with other channels as part of our ongoing management service.

What should you do if your website receives a manual action in Search Console?

Manual actions are Google penalties that significantly impact search rankings and require immediate systematic resolution including identifying issues, fixing problems, documenting changes, and submitting reconsideration requests for visibility restoration.

What are the key differences between Figma and other design tools like Sketch or Adobe XD?

Figma stands out through its cloud-based architecture and comprehensive collaboration features that make it superior for team-based design work and modern product development.

Key advantages over alternatives:

Cloud-based platform accessible from any device or operating system
Real-time multiplayer collaboration vs single-user editing
Integrated developer handoff tools and code generation
Built-in whiteboarding (FigJam) and presentation tools
AI-powered design assistance and automation features
No need for separate prototyping tools or plugins

We choose Figma for our design projects because it enables seamless collaboration with clients and ensures consistent design implementation across all team members.

What’s the difference between fixed-fee and performance-based retainers?

A fixed-fee retainer gives you predictable monthly costs for a set scope of work. A performance-based retainer ties part of our fee to achieving specific results, like lead generation or sales. We’ll help you choose the model that aligns with your goals and risk tolerance.

Who is this not for?

Non-storage businesses, operators unwilling to fund media, or teams that want "posts and hope" without measurement.

What is CRM and lead flow management?

CRM and lead flow management is about ensuring every lead is captured, tracked, and nurtured through your sales process. We integrate your website, CRM, and marketing tools so leads never fall through the cracks and your sales team always has the information they need.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Email us here