What types of businesses benefit most from LinkedIn marketing?
Businesses that sell to other businesses and can name the buyer by job title or company, or hold a list of target accounts. If your buyers are the general public, LinkedIn is usually the wrong place to start.
The test
Can you describe your buyer by job title and company, or do you hold a list of target accounts? If yes, LinkedIn can put an ad in front of them whether or not they're searching today. If your buyers are the general public, Meta or Google Ads will usually serve you better.
What we've built for it
We build audiences from CRM exports, lists of target companies and public registers, and upload them to LinkedIn through its API.
When it doesn't fit
- If your audience is tiny, LinkedIn can struggle to serve it. A list needs at least 300 matched members.
- If a sale is worth little, a narrow professional audience may not pay back.
- If people already search Google for what you sell, Google Ads reaches them while they search.
We check the list match before spending. See how we use LinkedIn, or our paid marketing service.
Also worth asking
Other answers about the same tools.
What is paid marketing and how does it work?
Paid marketing means paying to put your business in front of people, usually through ads on Google, Meta or LinkedIn. You set a budget and an audience, and you pay per click or per thousand views. The hard part is knowing which ads bring customers.
What platforms do you use for paid marketing campaigns?
Google Ads and Meta (Facebook and Instagram), plus LinkedIn for B2B work. We use Microsoft Ads where a campaign needs it. Which ones we use depends on whether people search for what you sell.
How much should I budget for paid marketing?
Start from what a customer is worth to you and what a lead costs in your market. The budget then needs to be big enough to get meaningful conversions in a month, and small enough that you can afford to find out it isn't working.
Want a quick starting figure from your revenue and a growth goal? Try the budget planner.
What’s the difference between paid search and paid social campaigns?
Paid search (Google Ads) shows your ad to people typing a query. Paid social (Meta, LinkedIn) shows it to people browsing. Search catches demand that's already there, and social creates interest in something new.
What are the common mistakes to avoid in LinkedIn advertising?
The usual ones: spending before checking the audience, judging on form fills instead of opportunities, and writing ads as if the reader were a consumer.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.