How does LinkedIn advertising differ from other social media platforms?
LinkedIn lets you pick the audience by job title, seniority, company and industry, or upload your own list of companies or people. Other social platforms mostly target by interests and behaviour. That makes LinkedIn a B2B tool, and a narrow one.
Who each platform finds
On LinkedIn you choose who sees an ad by job title, seniority, company size, industry and location. You can also upload a list of companies or people and LinkedIn matches it to members. On Meta you reach a much larger public audience by location, interests and behaviour, and Google Ads reaches people while they search. LinkedIn's audience is the narrowest of the three.
What that means in practice
LinkedIn suits selling to businesses, where you can name the buyer by role or company.
For how we build and measure LinkedIn campaigns, see how we use LinkedIn.
Our paid marketing service covers LinkedIn, Google and Meta.
Also worth asking
Other answers about the same tools.
What is paid marketing and how does it work?
Paid marketing means paying to put your business in front of people, usually through ads on Google, Meta or LinkedIn. You set a budget and an audience, and you pay per click or per thousand views. The hard part is knowing which ads bring customers.
What platforms do you use for paid marketing campaigns?
Google Ads and Meta (Facebook and Instagram), plus LinkedIn for B2B work. We use Microsoft Ads where a campaign needs it. Which ones we use depends on whether people search for what you sell.
How much should I budget for paid marketing?
Start from what a customer is worth to you and what a lead costs in your market. The budget then needs to be big enough to get meaningful conversions in a month, and small enough that you can afford to find out it isn't working.
Want a quick starting figure from your revenue and a growth goal? Try the budget planner.
What’s the difference between paid search and paid social campaigns?
Paid search (Google Ads) shows your ad to people typing a query. Paid social (Meta, LinkedIn) shows it to people browsing. Search catches demand that's already there, and social creates interest in something new.
What are the common mistakes to avoid in LinkedIn advertising?
The usual ones: spending before checking the audience, judging on form fills instead of opportunities, and writing ads as if the reader were a consumer.
Still have questions?Talk to us
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