What are the best practices for LinkedIn content marketing?
Write for one role at a time, about a problem that person has, and judge it on enquiries, not likes. Put UTM tags on the links so your CRM shows which posts led to them.
Post as a person
Posts from a person tend to read better than posts from a logo. Say something useful: a problem your buyer has, a result you got, or something you learned. A feed of announcements is easy to scroll past.
Keep it repeatable
A post you can make in minutes gets made. A short list of topics helps more than waiting for inspiration.
Check what it brings
Likes aren't leads. Use UTM tags on links so the CRM shows which posts led to enquiries.
The paid side
For paid LinkedIn, we pick audiences by job title and company, match lists before we spend, and follow leads into the CRM. See how we use LinkedIn, or our paid marketing service.
Also worth asking
Other answers about the same tools.
What is paid marketing and how does it work?
Paid marketing means paying to put your business in front of people, usually through ads on Google, Meta or LinkedIn. You set a budget and an audience, and you pay per click or per thousand views. The hard part is knowing which ads bring customers.
What platforms do you use for paid marketing campaigns?
Google Ads and Meta (Facebook and Instagram), plus LinkedIn for B2B work. We use Microsoft Ads where a campaign needs it. Which ones we use depends on whether people search for what you sell.
How much should I budget for paid marketing?
Start from what a customer is worth to you and what a lead costs in your market. The budget then needs to be big enough to get meaningful conversions in a month, and small enough that you can afford to find out it isn't working.
Want a quick starting figure from your revenue and a growth goal? Try the budget planner.
What’s the difference between paid search and paid social campaigns?
Paid search (Google Ads) shows your ad to people typing a query. Paid social (Meta, LinkedIn) shows it to people browsing. Search catches demand that's already there, and social creates interest in something new.
What are the common mistakes to avoid in LinkedIn advertising?
The usual ones: spending before checking the audience, judging on form fills instead of opportunities, and writing ads as if the reader were a consumer.
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