How do you integrate Meta advertising with other marketing channels?
Through one tracking set-up and your CRM. The same lead and purchase events go to Meta, Google Ads and GA4 from one server container, and every lead keeps its ad source on its CRM record, so each channel is judged against the same leads.
Making Meta work with the rest
One set of events
Google Tag Manager and a Stape server container send the same lead and purchase events to Meta, Google Ads and GA4. When we add an event, it goes to every platform that should see it, so they're all counting the same thing.
Your CRM
Each form carries a visitor ID and the click ID from whichever ad brought the person in, so the lead's source sits on its record. Our own Meta instant forms go straight into our CRM: an n8n workflow creates the person and the deal, and we get a text telling us to call within 10 minutes in office hours.
Phone calls
Calls are usually the gap. Our phone line shows a tracking number to visitors from our ads, so a call lands in the CRM with the ad behind it. We can build the same for your line.
Google Ads and Meta together
Search catches people who are already looking; Meta reaches people who aren't yet. Both will claim some of the same sales, so we never add their figures together. Your CRM decides.
The detail is on the Meta tool page.
Also worth asking
Other answers about the same tools.
What is paid marketing and how does it work?
Paid marketing means paying to put your business in front of people, usually through ads on Google, Meta or LinkedIn. You set a budget and an audience, and you pay per click or per thousand views. The hard part is knowing which ads bring customers.
What platforms do you use for paid marketing campaigns?
Google Ads and Meta (Facebook and Instagram), plus LinkedIn for B2B work. We use Microsoft Ads where a campaign needs it. Which ones we use depends on whether people search for what you sell.
How much should I budget for paid marketing?
Start from what a customer is worth to you and what a lead costs in your market. The budget then needs to be big enough to get meaningful conversions in a month, and small enough that you can afford to find out it isn't working.
Want a quick starting figure from your revenue and a growth goal? Try the budget planner.
What’s the difference between paid search and paid social campaigns?
Paid search (Google Ads) shows your ad to people typing a query. Paid social (Meta, LinkedIn) shows it to people browsing. Search catches demand that's already there, and social creates interest in something new.
How do Meta advertising platforms differ from Google Ads?
Google Ads shows your ad to people searching for something. Meta shows it to people by audience while they scroll Facebook and Instagram. If people already search for what you sell, start with Google. Meta reaches the people who aren't looking yet.
Still have questions?Talk to us
Bring your numbers.
We'll tell you if the spend makes sense.
- A 15-minute callYour goals, your challenges, and whether we're the right fit.
- A 1-hour discovery callWe dig into your numbers. Worth a hundred emails.
- A concrete planAds, a custom build or both, as a one-off project or ongoing.