Channel architecture
Campaign structure that prioritises lead quality before scaling pure spend.
Everything you need to know about the product and billing.
Self-storage · Below 95% occupancy
Pacing installs the paid acquisition system that turns empty units into paying tenants.
Ben and CamFounders run the strategy call
Watch: the 95% occupancy execution model (6-8 min)
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This is for operators who want a measurable acquisition engine, not another reporting layer detached from unit fill rate.
| Typical agency | In-house only | Pacing model | |
|---|---|---|---|
| Primary success metric | Lead volume and platform metrics | Competes with daily operations focus | Occupancy and move-ins tied to weekly decisions |
| Execution cadence | Monthly report cycles | Depends on spare capacity | Weekly operating rhythm with accountable owners |
| Tracking ownership | Often sits inside agency stack | You own it but setup quality varies | You own all accounts, we build with your team |
| Commercial structure | Flat fee regardless of occupancy movement | Internal salary overhead only | Retainer plus performance alignment by agreed terms |
Campaign structure that prioritises lead quality before scaling pure spend.
Message-to-market matching by facility type so intent lands on the right conversion path.
Faster response loops and hand-off visibility to convert enquiries into move-ins.
Occupancy conversations changed overnight because we could finally see what was driving move-ins, not just clicks.
The weekly cadence kept everyone focused. No guesswork, no drift, just clear actions linked to occupancy.
Everything you need to know about the product and billing.
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