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Pacing
  • Runs Pacing every day
  • Connects to the tools you already use
  • People sign off what matters

For businesses already running serious marketing

We run our agency on AI systems we built. We can build yours.

Pacing is a marketing agency. Behind our delivery sits a set of AI systems we built ourselves: automations that move every lead and job, a shared workspace where AI agents draft and our team signs off, and tracking that shows what is working. We set up the same systems inside your business, connected to the tools you already use.

Book a call See what we build

Tell us what you run today. We will say honestly whether a build makes sense.

How it fits together

  1. Your toolsAds, website, forms, CRM
  2. AutomationsRoute leads and jobs by your rules
  3. AI workspaceAgents draft. Your team reviewsPeople sign off
  4. TrackingSee what is working

Built on n8n, your CRM, and Cursor. The same setup runs Pacing.

The problem

More AI tools. Same bottlenecks.

Most teams already pay for AI tools. The work still stalls in the same places. The fix is not another tool. It is joining up the ones you have, with clear rules for what the system does and what a person decides.

Leads wait in an inbox until someone notices them

Reports are rebuilt by hand every week

Every brief starts from a blank page

Nobody is sure which campaign is paying

What we build

Three systems, joined up

Each one works on its own. Together they take the repetitive work off your team, while people keep every decision that needs judgement.

01

Automations and CRM

Leads, jobs, and follow-ups move between your forms, CRM, and team without anyone copying and pasting. Written rules decide what the system handles, what goes to a person, and what it never touches.

Built with n8n and your CRM

02

AI workspace

One shared place for your offer, brand rules, briefs, and past work. AI agents use it to draft ads, pages, and reports. Your team reviews and ships.

Built with Cursor and your docs

03

Tracking and reporting

Events, UTMs, and reports wired in from day one, so you can see what the system is doing and whether it is paying off.

Built with GTM, GA4, and your ad platforms

Proof

Built, running, and in use today

We do not sell a system we do not run ourselves. These are tools we built for Pacing and for client teams.

Runs Pacing

Pacing CRM and automations

Every lead and job at Pacing moves from our CRM (Twenty) through n8n into finished work. It is the model for the automations we build for you.

Internal tool

TechStack Analyser

Scans a website against 7,200+ technology signatures and maps its ads, CRM, site, and tracking. Our automations call it before any rebuild.

Client builds

User Journey Analysers

Turns GA4 data into an AI-written timeline of each visitor's sessions, so a team can see where the path breaks. Running for two client teams.

Internal tool

Pacing Docs

Our whole tool inventory as searchable docs. Our team and our AI agents read from the same source, so answers stay consistent.

How it works

From first call to running system

Five steps. You see the plan and the price before we build anything.

  1. Map what you run

    Your ad accounts, CRM, website, and reports. Where work gets stuck, and who owns each decision today.

  2. Write the rules

    What the system decides on its own, what it hands to a person, and what it leaves alone.

  3. Build and connect

    Automations, workspace, and tracking, joined to the tools you already use. Nothing to rip out.

  4. Go live, measured

    Tracking is on from the first day, so you can see what the system is doing.

  5. Improve every week

    We review what is live with you and tune it. People stay responsible for judgement and results.

Fit

Is this for you?

Good fit

  • You already run paid ads, a website, and a CRM
  • Your team is stretched by repetitive work
  • You want AI inside your delivery, not another tool to log into

Not a fit

  • You want software to rebrand and resell
  • You want a self-serve price list
  • You want AI running things with nobody checking
Pricing

Two parts, priced after we see your setup

Every business runs different tools, so we scope the build properly after the first call. Here is the shape.

Build
From £10,000

Mapping, rules, build, and go-live for your automations, workspace, and tracking. Scope agreed on the call before we start.

  • Map of your tools and handoffs
  • Written rules for the system
  • Automations, workspace, and tracking, connected
  • Handover to your team
Ongoing
Monthly retainer

After go-live we review the system with you each week and keep improving it. Priced on the call, based on what we build.

  • Weekly review and tuning
  • Fixes when your tools change
  • People on judgement, always

No software seats or subscriptions. If a build is not right for you, we will tell you.

Book a call
Book a call

Tell us what you run today

A few details so the first call is useful. We read every request and reply within one working day.

Prefer email? [email protected]

FAQ

Straight answers

Frequently asked questions

Everything you need to know about the product and billing.

Is this white-label software we can rebrand?

No. We install systems for your operation and for client spaces that support your offer. We are not selling a rebrandable marketing robot.

Who delivers the work?

Pacing. Ben, Cam, and the team on the engagement. Automation sits under people who stay responsible for outcomes.

Do I still get human access?

Yes. Optimise stays human supervised. The system escalates; it does not replace the people who own the client relationship.

What do you need from us before a build?

A clear offer, access to the tools already in play, and a decision-maker who can own scope. Discovery covers the rest.

How is this different from buying more tools?

Tools without joins are just more tabs. We design the brain and the ops layer so the tools you keep actually talk to each other.

Are you an agency that uses AI, or an AI product?

We are a marketing agency that uses AI in delivery. This page shows how we set up the systems behind that work. It is not a white-label SaaS product.

Why is pricing opaque?

Because install scope changes with what you already have. We show a build floor (from £10,000) and a monthly retainer shape. Exact numbers belong on a call after discovery.

Who is this for?

Tech-savvy operators who already run serious marketing and want a proper AI layer installed. Not buyers looking for a cheap self-serve seat to resell.

Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Email us here

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